The New Business Road Test
(Sprache: Englisch)
Take a new business idea for a test drive and see if it stands a chance of success. This guide for starting a business and writing a business plan is now in an updated 3rd edition.
Leider schon ausverkauft
versandkostenfrei
Buch
33.12 €
16 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The New Business Road Test “
Take a new business idea for a test drive and see if it stands a chance of success. This guide for starting a business and writing a business plan is now in an updated 3rd edition.
Inhaltsverzeichnis zu „The New Business Road Test “
Why read this book? Author's acknowledgements Publisher's acknowledgements PART 1: ROAD TEST YOUR NEW BUSINESS IDEA 1. My opportunity: why will or won't this work? 2. Will the fish bite? 3. Is this a good market? 4. Is this a good industry? 5. How long will your advantage last? 6. What drives your entrepreneurial dream? 7. Can you and your team execute? 8. Your connections matter: which matter most? 9. Putting the seven domains to work to develop your opportunity 10. What to do before you write your business plan PART 2: TOOLKITS FOR YOUR ROAD TEXT 11. How to learn what you don't know you don't know 12. Market analysis worksheet 13. Industry analysis checklist 14. Determining the viability of your business model 15. Do-it-yourself marketing research for your new business road test 16. Evidence-based forecasting 17. Getting help with your road test Appendix - Research methodology Notes Index
Autoren-Porträt von John Mullins
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of Marketing Management: A strategic decision making approach (McGraw Hill/ Irwin 2002) and of Marketing Strategy' A decision focused approach (McGraw Hill/ Irwin 2002).
Bibliographische Angaben
- Autor: John Mullins
- 2010, 3rd Revised edition, XVIII, 315 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,6 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times Prent.
- ISBN-10: 027373279X
- ISBN-13: 9780273732792
Sprache:
Englisch
Rezension zu „The New Business Road Test “
"Ideal for those who want to test the longevity of a business plan." The Entrepreneur, June 2010 "...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of the quality of approach here". Director Magazine, July/August 2010
Kommentar zu "The New Business Road Test"
0 Gebrauchte Artikel zu „The New Business Road Test“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The New Business Road Test".
Kommentar verfassen