The New Competitiveness in Design and Construction
12 Strategies That Will Drive the 21st Century's Most Successful Firms
(Sprache: Englisch)
There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy...
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There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive.
Klappentext zu „The New Competitiveness in Design and Construction “
What is it that keeps professionals in the AEC industry up at night if it is not their ability to design and build good buildings? It's their never-ending search for a competitive advantage - their ability, on a daily basis, to effectively compete for new work. The main concern of the millions of companies, large and small, engaged in creating the built envir5onment across the world is their capacity to not only survive, but to also thrive, at a time when the global economy is dauntingly complex, constantly changing, and overwhelmingly competitive.Drawing on a three-year research project conducted by the Rice University Building Institute, Joe M. Powell incorporates the experience and wisdom of over 80 international market leaders.
This book answers the following two questions:
1. What are the critical performance characteristics of the world's most competitive companies?
2. What will be required to join the next generation of global market leaders?
There are 1.5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex and extremely competitive. Small firms compete locally, middle market firms compete regionally, large firms compete nationally and internationally; but the keys to success is about creating a competitive company. Drawing on a two-year research project to define the specific performance characteristics that most accurately identify consistently dominant competitors in the AEC industry, this title sets out to define 12 strategies that will drive the 21st century's most successful firms, regardless of size and location.
Features include:
- Case studies from the US, UK, Canada and Australia.
- Real world examples of each of the 12 strategies.
- Industry leader quotes from around the world.
- Tools that allow readers to assess their firm's own level of 'competitiveness'.
Features include:
- Case studies from the US, UK, Canada and Australia.
- Real world examples of each of the 12 strategies.
- Industry leader quotes from around the world.
- Tools that allow readers to assess their firm's own level of 'competitiveness'.
Inhaltsverzeichnis zu „The New Competitiveness in Design and Construction “
Foreword: A reflection on Science and IndustryDedication
Acknowledgments
Introduction: Shaping the Build Environment
Executive Overview
Chapter 1. Vision
Chapter 2. Values
Chapter 3. Competitive Focus
Chapter 4. Category Ownership
Chapter 5. Persistent Branding
Chapter 6. Marketing Breakthroughs
Chapter 7. High-Impact People
Chapter 8. New Strategic Relationships
Quoted Industry Leaders
Index
Bibliographische Angaben
- Autor: Joe M. Powell
- 2008, 1. Auflage, 224 Seiten, Maße: 17,7 x 2,2 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470065605
- ISBN-13: 9780470065600
- Erscheinungsdatum: 02.04.2008
Sprache:
Englisch
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