The New How
(Sprache: Englisch)
What people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting...
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What people are saying about The New How
"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."
--Seth Godin, author of Linchpin
"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."
--Barry Posner, author of The Leadership Challenge
"Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets."
--Mark Interrante, VP Content Products, Yahoo, Inc.
"In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."
--Barry Schwartz, author of The Paradox of Choice: Why More Is Less
"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How."
--Padmasree Warrior, CTO, Cisco Systems, Inc.
"Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way."
--Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation
Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.
Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.
* Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees
* Recognize that strategy and execution are thoroughly intertwined
* Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy
* Create company strategy and link it to targeted execution, using the practical models and techniques provided
Klappentext zu „The New How “
Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in strategy creation haven't changed in more than 20 years -- until now. Strategic consultant Nilofer Merchant shows you how to get results through collaboration, killing off ideas, and honing your leadership. Simply put, she shows you how to develop the knack that successful leaders have. Unlike other books that focus on collaboration, The New How focuses on processes, people, and ideas.Does your company have the knack to create winning strategies or are you out of sync with today's realities? Do you have the knack to lead a team to create meaningful and lasting strategies that your whole organization can execute? What are you waiting for? Get this book and get going. With The New How, you will:
Learn how strategy belongs with the business team, not just with the chiefs
Recognize that strategy and executionare thoroughly intertwined; there can be no gap
Understand how successful strategy is founded in idea selection -- a bunch of good ideas is not enough to build strategy
Create company strategy and link it to targeted execution, using the practical models and techniques providedFor years, management gurus have said that "people matter." But those same gurus still relegate strategy to an elite set of executives using old strategy creation models. The New How provides you with a different approach, developed by Nilofer Merchant through years of practical experience as a consultant for Adobe, Palm, SAP, Nokia, Symbian, Logitech, Symantec, and other successful companies.
Autoren-Porträt von Nilover Merchant
Nilofer Merchant, CEO, strategist, and author, is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, HP and others.
Bibliographische Angaben
- Autor: Nilover Merchant
- 2010, 266 Seiten, Maße: 14,7 x 22,1 cm, Gebunden, Englisch
- Verlag: O'Reilly Media
- ISBN-10: 0596156251
- ISBN-13: 9780596156251
Sprache:
Englisch
Rezension zu „The New How “
Rubicon as always stood apart from other consulting firms because they engender true engagement across an organization. Adobe's first of many engagements with Rubicon was to develop the Education segment go-to-market plan. Adobe's Education market growth over the past decade is testimony to the value of a collaborative implementation of strategy, Merchant's signature, and the foundation of "The New How".-- Katie Keating, VP, WW eCommerce and NA Channel Sales, Adobe Systems
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