The New Normal

An informative look at how to navigate today's new financial "norm" following a decade of quick regulatory fixes and mismanaged money Financial alchemy surrounds us, from the derivatives created out of thin air to the bank supermarkets that continue to operate with little regulation. While issues like these were part of the financial crisis we recently faced, practical solutions to these problems have yet to be found. That's why regulatory expert Eric Dinallo, who has announced his candidacy for New York Attorney General, has created The New Normal.

This timely book details the story of how we created our own money, and the rules, as we went along. More importantly, it warns that we are far from finding the solution, considering that derivatives are still in use and many publicly traded companies still have large off-balance sheet portfolios. Page by page, The New Normal details a plan for getting out of the mess we've created and provides insights into how basic rules-enforced on a federal level-can keep us on the right path.

- Offers ten ways for investors to respond to the future by creating a template by which they can benchmark their finances

- Proposes the creation of a Risk Regulator position, which would be responsible for regulating all financial products, institutions, markets, and exchanges

- Discusses a fix for the rating agencies and a proposal for a federal charter for insurance

In order for financial markets to survive, they must be better regulated, and The New Normal will show you how this can be accomplished.