The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
(Sprache: Englisch)
Gilbreath explains how to use this technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs.
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Gilbreath explains how to use this technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs.
Bibliographische Angaben
- Autor: Bob Gilbreath
- 2009, 288 Seiten, Maße: 16 x 23,5 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071625364
- ISBN-13: 9780071625364
Sprache:
Englisch
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