The Only Three Questions That Count

Acknowledgments.
- Foreword.
- Preface.
- Who Am I to Tell You Something That Counts?
- Idiots and Professionals: Oh, but I Repeat Myself.
- Because Mr. Crafty, Itâ?(tm)s Not a Craft.
- Itâ?(tm)s All Latin to Meâ?"Starting to Think like a Scientist.
- The Only Three Questions That Count.

1 Question One: What Do You Believe That Is Actually False?
- If You Knew It Was Wrong, You Wouldnâ?(tm)t Believe It.
- The Mythological Correlation.
- Always Look at It Differently.
- When You Are Really, Really Wrong.

2 Question Two: What Can You Fathom That Others Find Unfathomable?
- Fathoming the Unfathomable.
- Ignore the Rock in the Bushes.
- Discounting the Media Machine and Advanced Fad Avoidance.
- The Shocking Truth about Yield Curves.
- What the Yield Curve Is Trying to Tell You.
- The Presidential Term Cycle.

3 Question Three: What the Heck Is My Brain Doing to Blindside Me Now?
- Itâ?(tm)s Not Your Faultâ?"Blame Evolution.
- Cracking the Stone Age Codeâ?"Pride and Regret.
- The Great Humiliatorâ?(tm)s Favorite Tricks.
- Get Your Head Out of the Cave.

4 Capital Markets Technology.
- Building and Putting Capital Markets Technology into Practice.
- Itâ?(tm)s Good while It Lasts.
- Forecast with Accuracy, Not like a Professional.
- Better Living through Global Benchmarking.

5 When Thereâ?(tm)s No There, There!
- Johns Hopkins, My Grampa, Life Lessons, and Pulling a Gertrude.
- In the Center Ringâ?"Oil versus Stocks.
- Sell in May because the January Effect Will Dampen Your Santa Claus Rally Unless There Is a Witching Effect.

6 No, Itâ?(tm)s Just the Opposite.
- When You Are Wrongâ?"Really, Really, Really Wrong.
- Multiplier Effects and the Heroin-Addicted Apple iPod Borrower.
- Letâ?(tm)s Trade This Deficit for That One.
- The New Gold Standard.

7 Shocking but True.
- Supply and Demand . . . and Thatâ?(tm)s It.
- Weak Dollar, Strong Dollarâ?"What Does It Matter?

8 The Great Humiliator and Your Stone-Age Brain.
-

Lara Hoffmans graduated from the University of Notre Dame with a BA in theatre. She is a Research Analyst at Fisher Investments. Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his twenty-two-year tenure of high-profile calls makes him the fifth longest-running columnist in Forbes' eighty-nine-year history. He is also the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $30 billion in assets. Consistently ranked the most accurate published market forecaster by third-party CXO Advisory Group, Fisher was ranked 297 on the 2006 Forbes 400 list of richest Americans. He is the award-winning author of numerous scholarly articles and has published three previous major finance books including 1984's bestselling stock market book, Super Stocks. He also writes frequently for other business and financial publications, including a regular column for Bloomberg Money in Britain. Jennifer Chou graduated from the University of California with a BS in finance. She is a Research Analyst of global capital markets and macroeconomics at Fisher Investments.

"This book is quite simply the single best tome on investing that I have read in years." (Norm Conley, TheStreet.com, January 15, 2007)"Here's (an investment book) you're going to want to read. And when you're done, you're going to want to read it again." (Don Luskin, SmartMoney.com, October 27, 2006)"In an increasingly unquestioning world, Mr. Fisher has a refreshingly contrarian take on pretty much every subject you care to mention." (Steve Johnson, Financial Times, January 15, 2007)"(Ken Fisher's) new book, an illuminating and enjoyable read, is a tutorial on how to beat the market by thinking like a scientist: with an open, inquisitive mind." (Andrew Pitts, Money Observer, January 22, 2007)"

"Here's [an investment book]you're going to want to read. And when you're done, you're going to want to read it again." (SmartMoney.com, October 27, 2006) VISIT ONLYTHREEQUESTIONS.COM "Fisher's theoretical work in the early 1970s yielded the price-to-sales ratio, now a core element of the financial curriculum. In the 1980s, he and Fisher Investments' research team helped create an equity style called "domestic small cap value equity", now a must-have category for investors. As his three key questions imply, his recent research focuses on the emerging field of behavioural finance. He has been working with Meir Statman of Santa Clara University. The son of legendary investor Philip Fisher, he began managing discretionary assets based on a fundamental belief in capitalism. Since it was founded in 1979, and later incorporated in 1986, Fisher Investments, which now runs about $34bn, has focused on the science of capital markets as the best means of posting excess returns. He is also the top ranked "market guru" according to CXO Advisory Group's website. CXO tabulates the market forecasts of 31 well-known market commentators and posts them in its Guru Grades report. One example, which suggests that investors should take note of the thoughts in his book, came in his March 6 2000 column for Forbes. He wrote: "Tech stocks are in a late-stage bubble. It should break later this year." In fact, it broke within a week. Of the 31 gurus listed by CXO, 16 got it wrong more often than they got it right. Only five of the listed gurus got it right at least 60 per cent of the time. Of those, Fisher, with a 69 per cent accuracy rating, was the top performer. So if he tells you there are only three questions that count, it might just be worth asking them." --Financial Times