The Palgrave Handbook of Olympic Studies

List of Illustrations Acknowledgements Introduction; H.Lenskyj & S.Wagg PART I: THE MODERN OLYMPICS: PRE-HISTORY The Ancient Olympics and the Modern: Mirror and Mirage; M.Golden Pierre de Coubertin: Man and Myth; D.Chatziefstathiou PART II: THE OLYMPICS: CASE STUDIES The 1904 Olympic Games: Triumph or Nadir?; M.Dyreson & D.Lunt The Nazi Olympics: Berlin 1936; D.Large The Early Cold War Olympics, 1952-60: Political, Economic and Human Rights Dimensions; B.Keys The Winter Olympics: Geography is Destiny?; H.Lenskyj Olympic Tales from the East: Tokyo, 1964, Seoul, 1988 and Beijing, 2008; J.Horne & W.Manzenreiter The XXI Olympiad: Canada's Claim or Montreal's Gain? Political and Social Tensions Surrounding the 1976 Montreal Olympics; T.Teixeira A Gold Medal for the Market: The 1984 Los Angeles Olympics, the Reagan Era, and the Politics of Neoliberalism; R.Gruneau & R.Neubauer A Source of Crisis? Assessing Athens 2004; J.Karamichas Bringing the Mountains into the City: Legacy of the Winter Olympics, Turin 2006; E.Dansero & A.Mela The Social and Spatial Impacts of Olympic Image Construction: The Case of Beijing 2008; A.Broudehoux Living Lula's Passion? The Politics of Rio 2016; B.Clift & D.Andrews PART III: THE OLYMPICS: DISCIPLINES The Making - and Unmaking? - of the Olympic Corporate Class; A.Tomlinson The Economics and Marketing of the Olympic Games from Bid Phase to Aftermath; C.Shaw The Rings and the Box: Television Spectacle and the Olympics; G.Whannel The Olympic Movement's New Media Revolution: Monetization, Open Media and Intellectual Property; A.Miah & J.Jones Myth, Heritage and the Olympic Enterprise; T.Rider & K.Wamsley The Olympics, the Law and the Contradictions of Olympism; S.Greenfield, M.James & G.Osborn PART IV: THE OLYMPICS: POLITICAL ISSUES Tilting at Windmills: Olympic Politics and the Spectre of Amateurism; S.Wagg Celebrate Humanity: Cultural Citizenship and the Global Branding of 'Multiculturalism'; M.Giardina, J.Metz & K.Bunds The Paralympic