The Principles and Processes of Interactive Design
(Sprache: Englisch)
A snapshot of the essential areas of digital design, introducing students to best practices for creating within this medium and packed with practical exercises.
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A snapshot of the essential areas of digital design, introducing students to best practices for creating within this medium and packed with practical exercises.
Klappentext zu „The Principles and Processes of Interactive Design “
The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.
Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.
Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.
Inhaltsverzeichnis zu „The Principles and Processes of Interactive Design “
Introduction: What is interactive design? Chapter 1: Research for Interaction: Understanding the brief Market research User research Visual research Industry perspective - Eilidh Dickson & Helle Rohde Andersen, CIID Workshop I: 'Connected life' Chapter 2: Design Development: Conceptual thinking Organizing information, Site maps and task flows Navigation systems Designing learnable interfaces Creating prototypes and wireframes Storyboarding and animatics Feedback and user-testing Industry perspective - Campbell Orme, Moving Brands Workshop II: 'The cube' Chapter 3: Colour and Image: Colour meaning and psychology Colour in technical detail Working with colour Using colour systems Encoding and decoding images Preparing images Using image libraries Industry perspective - Tim Beard, Bibliotheque Design Workshop III - 'Taste after taste' Chapter 4: Digital Typography: Fundamentals Classification and selection Legibility and readability Using type on television Using type as image Using type for information Type on the web Using type on small and dedicated devices Industry perspective - Mathias Jespersen, e-Types Workshop IV - 'Semi-precious' Chapter 5: Grids and Layout: A short history Principles of composition What are grids? Screen size and layout Laying out web content Fluid, responsive and adaptive design layouts Television screen layout and standards Industry perspective - Matt Verity, TrueView Workshop V: 'Its all news to me' Chapter 6: Interactive Formats: Web publishing An enhanced web experience Online advertising and banners formats Mobile and tablet Games Dual screens TV graphics components Interactive television Formats without boundaries: experiences and events Industry perspective - Charles Batho Workshop VI: 'One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentation Digital presentations Physical presentations Creating portfolios Industry perspective - William Lidstone, Razorfish Workshop VII: 'Perfect pitch'
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Conclusion Glossary Bibliography Useful Resources Index Acknowledgements and Credits
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Autoren-Porträt von Jamie Steane
Steane, JamieHead of Visual Communication & Interactive Media Design at Northumbria University
Bibliographische Angaben
- Autor: Jamie Steane
- 2014, 208 Seiten, 200 farbige Abbildungen, Maße: 21 x 26,9 cm, Kartoniert (TB), Englisch
- Verlag: Bloomsbury Academic
- ISBN-10: 2940496110
- ISBN-13: 9782940496112
- Erscheinungsdatum: 30.01.2014
Sprache:
Englisch
Rezension zu „The Principles and Processes of Interactive Design “
Up to this point, the recommendation of a wide range of texts has been required to adequately introduce students to the expansive array of perspectives, processes, techniques, and considerations necessary in understanding and making strong interactive design. This book is a reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design. -- Julie Mader-Meersman, Associate Professor, Program Coordinator Department of Visual Arts, Northern Kentucky University, Kentucky, USA The Web is full of articles and videos about interactive design - but you'll be hard pressed to get an equally comprehensive overview as is offered by this book. A great guide for anyone venturing into this dynamic and exciting field! -- Max Ackermann Senior Lecturer, Central Saint Martin's and Co-Founder of Flowli.com
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