The Puma Story
The remarkable turnaround of an endangered species into one of the world s hottest sport-lifestyle brands
(Sprache: Englisch)
Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two...
Leider schon ausverkauft
versandkostenfrei
Buch
20.99 €
10 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Puma Story “
Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy.
Autoren-Porträt von Rolf-Herbert Peters
Rolf-Herbert Peters is a historian and journalist, who specialises in business and economics. He lives in Koln, Germany
Bibliographische Angaben
- Autor: Rolf-Herbert Peters
- 2008, Maße: 16,5 x 24,4 cm, Gebunden, Englisch
- Verlag: Marshall Cavendish Ltd.
- ISBN-10: 1905736401
- ISBN-13: 9781905736409
Sprache:
Englisch
Kommentar zu "The Puma Story"
0 Gebrauchte Artikel zu „The Puma Story“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Puma Story".
Kommentar verfassen