The Smarter Screen
Surprising Ways to Influence and Improve Online Behavior
(Sprache: Englisch)
A leading behavioral economist shows how to improve our thinking and decisions in an age of screens.
Leider schon ausverkauft
versandkostenfrei
Buch
18.00 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Smarter Screen “
A leading behavioral economist shows how to improve our thinking and decisions in an age of screens.
Klappentext zu „The Smarter Screen “
A leading behavioral economist shows how to improve our thinking and decisions in an age of screens.We think differently on screens. We might even think differently on different types of screens. The medium shapes the message. By drawing on the latest research, behavioral economist Shlomo Benartzi shows that many of the nudges and cues that influence our offline choices fail to work online. Instead, our digital behavior is driven by a new collection of quirks and tendencies, such as the screen location effect, in which the precise location of an item on a display can make us far more likely to pick it.Until we understand how people really think on screens, we ll never be able help them think better. Using provocative case studies, Benartzi shows how the right kind of digital intervention can help consumers cut wasteful spending, lose weight, and shop more effectively. It can even save lives.
Autoren-Porträt von Shlomo Benartzi
SHLOMO BENARTZI is a professor and cochair of the Behavioral Decision-Making Group at UCLA s Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter. He has extensive experience applying behavioral economic insights to the real world, having increased the savings rates of millions of Americans through his work with Richard Thaler on Save More Tomorrow, and has advised many government agencies and businesses.JONAH LEHRER is a science writer living in Los Angeles.
Bibliographische Angaben
- Autor: Shlomo Benartzi
- 256 Seiten, Maße: 14,9 x 22,8 cm, Kartoniert (TB), Englisch
- Mitarbeit: Lehrer, Jonah
- Verlag: Penguin US
- ISBN-10: 1591848326
- ISBN-13: 9781591848325
- Erscheinungsdatum: 15.09.2015
Sprache:
Englisch
Kommentar zu "The Smarter Screen"
0 Gebrauchte Artikel zu „The Smarter Screen“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Smarter Screen".
Kommentar verfassen