The Social Media Bible
Tactics, Tools, and Strategies for Business Success
(Sprache: Englisch)
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategiesRealizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of...
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The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies
Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small.
Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies
Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small.
Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.
Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small.
Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.
Inhaltsverzeichnis zu „The Social Media Bible “
IntroductionAcknowledgments
Biographies Of Our Experts
Part I: Background Basics and Tactics
Chapter 1: What Is Social Media
Chapter 2: The Social Media Ecosystem
Chapter 3: Say Hello to Social Networking
Chapter 4: Everyone's a Publisher
Chapter 5: It's Not Your Father's Email
Chapter 6: The World of Web Pages
Chapter 7: The Internet Forum
Chapter 8: The Ubiquitous Blog
Chapter 9: The Wisdom of the Wiki
Chapter 10: A Picture Is Worth a Thousand Words (Photo Sharing)
Chapter 11: Talking About the Podcast (Audio Create)
Chapter 12: Got Audio? (Audio Sharing)
Chapter 13: Watch Out for Vlogs (Video Create)
Chapter 14: Got Video (Video Sharing)
Chapter 15: Thumbs Up for Microblogging
Chapter 16: Live from Anywhere--It's Livecasting
Chapter 17: Virtual Worlds--Real Impact
Chapter 18: Gaming the System: Virtual Gaming
Chapter 19: RSS--Really Simple Syndication Made Simple
Chapter 20: Spotlight on Search (Search Engine Optimization)
Chapter 21: Marketing Yourself (Search Engine Marketing)
Chapter 22: The Formidable Fourth Screen (Mobile)
Chapter 23: Let the Conversation Begin (Interpersonal)
Part II: Tools
Chapter 24: Social Networks
Chapter 25: Publish
Chapter 26: Photo
Chapter 27: Audio
Chapter 28: Video
Chapter 29: Microblogging
Chapter 30: Livecasting
Chapter 31: Virtual Worlds
Chapter 32: Gaming
Chapter 33: Productivity Applications
Chapter 34: Aggregators
Chapter 35: RSS
Chapter 36: Search
Chapter 37: Mobile
Chapter 38: Interpersonal
Part III: Strategy
Chapter 39: The Four Pillars of Social Media Strategy
Chapter 40: Your Social Media SWOT Analysis
Chapter 41: The ACCESS Model
Chapter 42: Evaluate and Organize Existing Resources
Chapter 43: Your Implementation Plan
Index
Autoren-Porträt von Lon S. Safko, David Brake
Lon Safko is an innovator and professional speaker with more than twenty years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc., and www.LonSafko.com.David K. Brake is the CEO and founder of Content Connections, a company that uses social media strategies to help clients build economically viable relationships around their content. Visit him at www.DKBrake.com and www.contentconnections.com.
Bibliographische Angaben
- Autoren: Lon S. Safko , David Brake
- 2009, 840 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 20,4 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Wiley John + Sons
- ISBN-10: 0470411554
- ISBN-13: 9780470411551
Sprache:
Englisch
Rezension zu „The Social Media Bible “
"... Empfohlen sie dieser nützliche Band all jenen, denen schon beim Lesen des Werbejargons ein großes Fragezeichen auf der Stirn steht." -- Lufthansa, Nr. 10/2009
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