The Social Media Manifesto
(Sprache: Englisch)
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and...
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The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Inhaltsverzeichnis zu „The Social Media Manifesto “
Introduction Brand versus Business The Death of Digital, Mobile and Social Strategies Organsational Structure Marketing PR Sales Research and Development Human Resources Management and Strategy CSR and Community Relations Customer Service Retail Next Steps
Autoren-Porträt von Jed Hallam
Jed Hallam is the head of social strategy and Mindshare, one of the world's leading media agencies (and part of WPP). He works with global clients such as Three, Ford, and Unilever on helping them to understand how the rise of social technology has fundamentally changed the way their business works. Prior to working at Mindshare, Jed was the social director at VCCP working with O2, RSA, and Unilever. Jed also sits on the Spotify advisor board, speaks around Europe at social business conferences, and regularly contributes essays to books on brands and marketing. He also wrote The Social Media Manifesto, published by Palgrave Macmillan in 2012.
Bibliographische Angaben
- Autor: Jed Hallam
- 2013, 1st ed., 163 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 134944457X
- ISBN-13: 9781349444571
Sprache:
Englisch
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