The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
(Sprache: Englisch)
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order...
Leider schon ausverkauft
versandkostenfrei
Buch
87.69 €
43 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „The Strategy and Tactics of Pricing “
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
Inhaltsverzeichnis zu „The Strategy and Tactics of Pricing “
Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Pricing Over the Product Life Cycle Chapter 8: Pricing Strategy Implementation Chapter 9: Costs Chapter 10: Financial Analysis Chapter 11: Competition Chapter 12: Measurement of Price Sensitivity Chapter 13: Ethics and the Law
Bibliographische Angaben
- Autoren: Thomas T. Nagle , John E. Hogan , Joseph Zale
- 2010, 5. A., 350 Seiten, Maße: 15,4 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall International
- ISBN-10: 0132546132
- ISBN-13: 9780132546133
Sprache:
Englisch
Kommentar zu "The Strategy and Tactics of Pricing"
0 Gebrauchte Artikel zu „The Strategy and Tactics of Pricing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Strategy and Tactics of Pricing".
Kommentar verfassen