The Successful Business Plan
Secrets and Strategies
(Sprache: Englisch)
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail.
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The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail.
Klappentext zu „The Successful Business Plan “
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan's Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e-businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur's Sources
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
- The Successful Business
- Getting Your Plan Started
- Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
- Company Description
- Industry Analysis & Trends
- Target Markets
- Competition
- Strategic Position & Risk Assessment
- Marketing Plan & Sales Strategy
- Operations
- Technology Plan
- Management & Organisation
- Community Involvement & Social Responsibility
- Development, Milestones & Exit Plan
- The Financials
- The Plan's Appendix
Section III Putting the Plan to Work
- Preparing, Presenting & Sending Out Your Plan
- Looking for Money
- Using Your Plan for Classes & Competitions
- Internal Planning for Existing Businesses & Corporations
- Time Saving Tips
Section IV Special Considerations
- Considerations for Internet, "e-businesses"
- Considerations for Retailers
- Considerations for Manufacturers
- Considerations for Service Businesses
Section V Reference
- Outline of a Business Plan
- Business Terms Glossary
- Funding Sources
- Research Sources Entrepreneur's Sources
Table of contents:
Section I Starting the Process
- The Successful Business
- Getting Your Plan Started
- Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
- Company Description
- Industry Analysis & Trends
- Target Markets
- Competition
- Strategic Position & Risk Assessment
- Marketing Plan & Sales Strategy
- Operations
- Technology Plan
- Management & Organisation
- Community Involvement & Social Responsibility
- Development, Milestones & Exit Plan
- The Financials
- The Plan's Appendix
Section III Putting the Plan to Work
- Preparing, Presenting & Sending Out Your Plan
- Looking for Money
- Using Your Plan for Classes & Competitions
- Internal Planning for Existing Businesses & Corporations
- Time Saving Tips
Section IV Special Considerations
- Considerations for Internet, "e-businesses"
- Considerations for Retailers
- Considerations for Manufacturers
- Considerations for Service Businesses
Section V Reference
- Outline of a Business Plan
- Business Terms Glossary
- Funding Sources
- Research Sources Entrepreneur's Sources
Inhaltsverzeichnis zu „The Successful Business Plan “
About the AuthorAbout the Contributors
Acknowledgments
Foreword
Foreword to the Fourth Edition
How to Use This Book
Introduction
Section I Starting the Process
Chapter 1 The Successful Business 1
Chapter 2 Getting Your Plan Started 13
Chapter 3 Making Your Plan Compelling 35
Section II Business Plan Components
Chapter 4 The Executive Summary 47
Chapter 5 Company Description 59
Chapter 6 Industry Analysis & Trends 73
Chapter 7 Target Market 87
Chapter 8 Competition 103
Chapter 9 Strategic Position & Risk Assessment 119
Chapter 10 Marketing Plan & Sales Strategy 133
Chapter 11 Operations 155
Chapter 12 Technology Plan 181
Chapter 13 Management & Organization 189
Chapter 14 Community Involvement & Social Responsibility 211
Chapter 15 Development, Milestones, & Exit Plan 221
Chapter 16 The Financials 237
Chapter 17 The Plan s Appendix 283
Section III Putting the Plan to Work
Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289
Chapter 19 Looking for Money 299
Chapter 20 Using Your Plan for Classes & Competitions 315
Chapter 21 Internal Planning for Existing Businesses & Corporations 327
Chapter 22 Time Saving Tips 337
Section IV Special Considerations
Chapter 23 Considerations for Internet, "e-businesses" 343
Chapter 24 Considerations for Retailers 363
Chapter 25 Considerations for Manufacturers 369
Chapter 26 Considerations for Service Businesses 375
Chapter 27 Business Planning in a Weak (or Strong) Economy 381
Section V Reference
Outline of a Business Plan 391
Business Terms Glossary 395
Funding Sources 399
Research Sources 404
Entrepreneurs Sources 411
Index 415
Income Statement, Annual 276
Cash-Flow Projection 278
Balance Sheet 280
Sources & Uses of Funds 281
Assumption Sheet 282
Autoren-Porträt von Paul Barrow
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda s column for USA Today , "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.
Bibliographische Angaben
- Autor: Paul Barrow
- 2008, 1. Auflage, Maße: 22 x 27,1 cm, Kartoniert (TB), Englisch
- Herausgegeben: Rhonda Abrams
- Verlag: Wiley & Sons
- ISBN-10: 1841128074
- ISBN-13: 9781841128078
- Erscheinungsdatum: 27.03.2008
Sprache:
Englisch
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