The Sustainable MBA
The Manager's Guide to Green Business
(Sprache: Englisch)
The Sustainable MBA provides the knowledge and tools to help you "green" your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 100 interviews with experts in...
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Produktinformationen zu „The Sustainable MBA “
The Sustainable MBA provides the knowledge and tools to help you "green" your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.
Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle including:
* The basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.
* A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices.
* Tools and tips on how to "green" your job, including how to sell these ideas to your team, how to make green choices as a consumer and how to organize green meetings.
* A survey of the exciting trends in sustainable business happening around the world.
* A wealth of links to interesting resources for more information.
The Sustainable MBA is organized like a business school course - allowing you easy access to the relevant information you need about sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behaviour, Operations and Strategy.
Giselle Weybrecht's commitment to sustainable development goes back to before her university years. Since then she has expanded her reach to local and national government, business, social entrepreneurs, and the international community. She worked for the United Nations World Water Assessment Programme, is a fellow of the UC Berkeley-based Beahrs Environmental Leadership Programme, and holds an MBA from London Business School. She is currently developing new approaches to raise awareness among managers of how they can incorporate sustainability into their businesses and everyday professional lives.
Klappentext zu „The Sustainable MBA “
"... The Sustainable MBA, offers a refreshing, straight-forward and highly readable tour of the challenges and opportunities facing businesses and employees in a rapidly changing and swiftly unfolding 21st century. ... This book offers the kind of advice people from all walks of life can appreciate and offers it in a down to earth and practical way. ..."--Achim Steiner, UN Under-Secretary General and Executive Director UN, Environment Programme
"...this book should be read by CEOs, CFOs, CSOs (the new breed of Chief Sustainability Officers) and everyone else in - or aspiring to enter - the C-Suite."
--John Elkington, Co-Founder of Environmental Data Services, SustainAbility and Volans. Co-author of The Power of Unreasonable People (Harvard Business School Press, 2008)
"Giselle has provided practising managers with this helpful and thought-provoking green business guide."
--Sir Andrew Likierman, Dean, London Business School
"This book...presents a comprehensive overview of business and sustainability issues structured around the core business functions from accounting through to strategy. Giselle's book reminds us that jobs and age are not barriers to sustainable business practices - everyone can make a difference."
--Katherine Madden, World Business Council for Sustainable Development
"...The Sustainable MBA will be a valuable guide for young graduates. It will give them the tools they need to embed sustainability into their day to day business practices in a way that is profitable both to their companies and to society as a whole."
--Paul Polman, chief Executive, Unilever
"If people are central to the purpose of a business, then corporate responsibility or sustainability cannot be an add-on. ...Giselle Weybrecht, in her comprehensive book, perhaps first of its kind, has shown how this can actually happen. The book is a must for management students, researchers and practitioners."
--Anant G. Nadkarni, Vice President, Corporate Sustainability, Tata
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Group
"The Sustainable MBA... is a highly relevant and utterly useful guide for executive sand mangers seeking to redefine business value in the spirit of sustainability."
--Georg Kell, Executive Director of the UN Global Compact
"An essential read for mangers and entrepreneurs alike..."
--Tom Szaky, CEO Terracycle
"This groundbreaking book...is full of useful tips and advice for those looking to apply sustainability to their job, whatever job or business that may be."
--Liz Maw, Executive Director, Net Impact
"...I hope The Sustainable MBA book becomes a prerequisite text for all MBA programmes as 'sustainability' is a key issue that the next generating of managers cannot afford to miss."
--Professor Eric Cornuel, Director General & CEO, EFMD
"The Sustainable MBA... is a highly relevant and utterly useful guide for executive sand mangers seeking to redefine business value in the spirit of sustainability."
--Georg Kell, Executive Director of the UN Global Compact
"An essential read for mangers and entrepreneurs alike..."
--Tom Szaky, CEO Terracycle
"This groundbreaking book...is full of useful tips and advice for those looking to apply sustainability to their job, whatever job or business that may be."
--Liz Maw, Executive Director, Net Impact
"...I hope The Sustainable MBA book becomes a prerequisite text for all MBA programmes as 'sustainability' is a key issue that the next generating of managers cannot afford to miss."
--Professor Eric Cornuel, Director General & CEO, EFMD
... weniger
Business enterprises at all levels are placing increasing emphasis on sustainability tools in their daily operations, yet there is considerable uncertainty over what they can or should be doing. The Sustainable MBA is the first book of its kind, providing a guide and toolkit for the current generation of MBAs and executives who need to know what the environmental practices and sustainability issues are and how to meet them.
- HUGELY ACTIVE AUTHOR: Giselle has aleady conducted over 80 interviews, mostly with CEO's of large corporates including WPP, Unilever, Westpak and is currently in talks with Saatchi and Saatchi - all of whom have been impressed by her ideas.
- HIGHLY PRACTICAL: includes guides to best practice and features tools showing how to implement Eco-efficiency/cleaner production; Sustainability Reporting; Environmental Audits; Environmental Risk Assessment and International Standards, and many more
- ADOPTION POSSIBILITIES: the coverage of sustainability is organized around the core subjects of a typical MBA program
- CORPORATE SUPPORT: "Giselle Weybrecht's project greatly impressed many at LBS - we would definitely endorse and recommend the book on our future MBA" - Andrew Likierman, LBS
- INFLUENTIAL AUTOR: Weybrecht is currently working with London Business School on curriculum reform and mainstreaming sustainable development into the school
Giselle Weybrecht is an environmental consultant and a writer. She has just been short-listed by the Oikos Foundation for an award in mainstreaming sustainability.
- HUGELY ACTIVE AUTHOR: Giselle has aleady conducted over 80 interviews, mostly with CEO's of large corporates including WPP, Unilever, Westpak and is currently in talks with Saatchi and Saatchi - all of whom have been impressed by her ideas.
- HIGHLY PRACTICAL: includes guides to best practice and features tools showing how to implement Eco-efficiency/cleaner production; Sustainability Reporting; Environmental Audits; Environmental Risk Assessment and International Standards, and many more
- ADOPTION POSSIBILITIES: the coverage of sustainability is organized around the core subjects of a typical MBA program
- CORPORATE SUPPORT: "Giselle Weybrecht's project greatly impressed many at LBS - we would definitely endorse and recommend the book on our future MBA" - Andrew Likierman, LBS
- INFLUENTIAL AUTOR: Weybrecht is currently working with London Business School on curriculum reform and mainstreaming sustainable development into the school
Giselle Weybrecht is an environmental consultant and a writer. She has just been short-listed by the Oikos Foundation for an award in mainstreaming sustainability.
Inhaltsverzeichnis zu „The Sustainable MBA “
Dedication.Preface.
Acknowledgments.
PART 1: SETTING THE SCENE.
Chapter 1: About this book.
Who is The Sustainable MBA for and why should I read it?
What you will fi nd in The Sustainable MBA?
How The Sustainable MBA is organized.
Ideas on how to use this book.
Planet Earth fact sheet.
Chapter 2: What is sustainability?
The basics.
Other definitions.
Sustainable development: a global effort.
Chapter 3: What does this mean for business?
The sustainability sales pitch.
Chapter 4: The sustainability journey.
What does a leading company look like?
Chapter 5: Getting started.
Getting past internal excuses.
PART 2: THE CORE TOPICS.
Chapter 6: Accounting.
Why is it important?
The Key Concepts.
Full or true cost accounting.
Materiality.
Key performance indicators.
Measuring social impact.
Sustainability in financial statements.
Assurance.
Challenges.
Trends and new ideas.
Bringing it all together.
Increased disclosure.
Recognizing unrecognized assets.
Sustainability reporting.
Chapter 7: Economics.
Why is it important?
The Key concepts.
Sustainable consumption.
The commons.
Externalities.
Regulatory instruments.
Market based instruments.
Re-evaluating metrics.Emerging markets.
Challenges.
Trends and new ideas.
Alternative trading system.
A new economic model.
Estimating the costs of inaction.
From free to fee.
Valuing future generations.
Environmental valuation.
Business and the world's poor.
Chapter 8: Entrepreneurship.
Why is it important?
The Key concepts.
Social/environmental ventures.
Social/environmental entrepreneurs.
Intrapraneurs.
Generating ideas.
Funding.
Challenges.
Trends and new ideas.
Microbusinesses.
Social stock exchange.
Big business working with SMEs.
Marketing on a shoestring.
Some advice for entrepreneurs.
Chapter 9: Ethics and corporate governance.
Why is it important?
The Key concepts.
Business and human rights.
Labour and working conditions.
Ethics and the individual
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manager.
Corporate governance.
Corruption.
Bribery.
Challenges.
Trends and new ideas.
Transparency and honesty.
Management 2.0.
The company of the future.
Whistleblowing.
The role of the CEO.
Chapter 10: Finance.
Why is it important?
The Key concepts.
Sustainable investment.
Fiduciary responsibilities.
Tracking performance.
Mergers and acquisitions.
Project finance.
Challenges.
Trends and new ideas.
New landscape for corporate ownership.
Insurance and sustainability.
Focus on long-term value.
A new kind of bank.
Microfinance.
Chapter 11: Marketing.
Why is it important?
The Key concepts.
People.
Products.
Price.
Place: retailers and sustainability.
Packaging.
Eco-labels.
Social marketing.
Cause-related marketing.
Challenges.
Trends and new ideas.
Green = inexpensive.
From eco-iconic to eco-embedded.
Understanding how people think.
Communicating with the customer . . . virtually.
The barcode reinvented.
Advertising dos and don'ts.
Chapter 12: Operations.
Why is it important?
The Key concepts.
Eco-design.
'Green' chemistry.
Doing more with less.
Sustainable technology.
Suppliers.
Transportation.
Waste management.
Challenges.
Trends and new ideas.
Inspiration from nature.
Products that do more.
Traceability...
Corporate governance.
Corruption.
Bribery.
Challenges.
Trends and new ideas.
Transparency and honesty.
Management 2.0.
The company of the future.
Whistleblowing.
The role of the CEO.
Chapter 10: Finance.
Why is it important?
The Key concepts.
Sustainable investment.
Fiduciary responsibilities.
Tracking performance.
Mergers and acquisitions.
Project finance.
Challenges.
Trends and new ideas.
New landscape for corporate ownership.
Insurance and sustainability.
Focus on long-term value.
A new kind of bank.
Microfinance.
Chapter 11: Marketing.
Why is it important?
The Key concepts.
People.
Products.
Price.
Place: retailers and sustainability.
Packaging.
Eco-labels.
Social marketing.
Cause-related marketing.
Challenges.
Trends and new ideas.
Green = inexpensive.
From eco-iconic to eco-embedded.
Understanding how people think.
Communicating with the customer . . . virtually.
The barcode reinvented.
Advertising dos and don'ts.
Chapter 12: Operations.
Why is it important?
The Key concepts.
Eco-design.
'Green' chemistry.
Doing more with less.
Sustainable technology.
Suppliers.
Transportation.
Waste management.
Challenges.
Trends and new ideas.
Inspiration from nature.
Products that do more.
Traceability...
... weniger
Autoren-Porträt von Giselle Weybrecht
Giselle Weybrecht's commitment to sustainable development goes back to before her university years. Since then she has expanded her reach to local and national government, business, social entrepreneurs, and the international community. She worked for the United Nations World Water Assessment Programme, is a fellow of the UC Berkeley-based Beahrs Environmental Leadership Programme, and holds an MBA from London Business School. She is currently developing new approaches to raise awareness among managers of how they can incorporate sustainability into their businesses and everyday professional lives.
Bibliographische Angaben
- Autor: Giselle Weybrecht
- 2009, 224 Seiten, Maße: 15,7 x 22,9 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470741147
- ISBN-13: 9780470741146
- Erscheinungsdatum: 24.11.2009
Sprache:
Englisch
Rezension zu „The Sustainable MBA “
'...provides a comprehensive course plan, an accessible reference guide and a series of handy hints...' (The Environmentalist, February 2010).'...a book that can be read straight through or used as a resource to consult on specific topics...a practical aid.' (CA Magazine, March 2010).
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