The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
(Sprache: Englisch)
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so...
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Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services.
Inhaltsverzeichnis zu „The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder “
Acknowledgements. Richard Branson Revisited... The Life and Times of Richard Branson. One: Pick on Someone Bigger Than You. Two: Do the Hippy, Hippy Shake. Three: Haggle: Everything's Negotiable. Four: Make Work Fun. Five: Do Right by Your Brand. Six: Smile for the Cameras. Seven: Don't Lead Sheep, Herd Cats. Eight: Move Faster Than a Speeding Bullet. Nine: Size Does Matter. Ten: Never Lose the Common Touch. How to Build a Brand the Richard Branson Way. Last Word. Notes. Index.
Bibliographische Angaben
- Autor: Des Dearlove
- 2010, 158 Seiten, Maße: 13,5 x 21,3 cm, Kartoniert (TB), Englisch
- Verlag: CAPSTONE
- ISBN-10: 085708061X
- ISBN-13: 9780857080615
Sprache:
Englisch
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