The UnNoticed Entrepreneur, Book 2
Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve
(Sprache: Englisch)
THE UNNOTICED ENTREPRENEUR
THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED
If you don't want to waste any more money on marketing guru's, this book is for you.
Stacked with 50 real-world case studies, entrepreneurs...
THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED
If you don't want to waste any more money on marketing guru's, this book is for you.
Stacked with 50 real-world case studies, entrepreneurs...
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Produktinformationen zu „The UnNoticed Entrepreneur, Book 2 “
Klappentext zu „The UnNoticed Entrepreneur, Book 2 “
THE UNNOTICED ENTREPRENEURTHE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED
If you don't want to waste any more money on marketing guru's, this book is for you.
Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed.
Each article is concise, short, and can be read stand alone or taken as a holistic approach.
Discover the mindset, tools and techniques that business owners are using to:
* Craft stories that resonate emotionally with customers.
* Maintain genuine connections, even as they scale.
* Create engaging content to drive lead generation.
* Amplify their message with easy-to-use tech.
* Communicate with their teams.
Includes special insights on podcasting, AI, and measurement.
This is the book that the guru's don't want you to read.
The UnNoticed Entrepreneur is the marketing toolbox that you need.
Inhaltsverzeichnis zu „The UnNoticed Entrepreneur, Book 2 “
Who this book is for...................................................................................ixPrologue: The Need for ThymMs........................................................... xv
Part One: Storify. . . . . . . . . . . . . . . . 1
Chapter One: Introduction. . . . . . . . . . . . . . . . . 2
Chapter Two: The Common Path to Uncommon Success
with John Lee Dumas. . . . . . . . . . . . . . . . . . . . 5
Chapter Three: The Business of Story with Park Howell. . . . 10
Chapter Four: Be Distinct or Go Extinct
with Gerry Foster. . . . . . . . . . . . . . . . . . . . . 29
Chapter Five: 5C's of Personal Branding
with Michelle Griffin . . . . . . . . . . . . . . . . . . . 34
Chapter Six: The 8-seconds Pitch with Martin Barnes . . . . . 40
Chapter Seven: Case: Constructing a Story
with Chris Martin . . . . . . . . . . . . . . . . . . . . 46
Part Two: Personalise. . . . . . . . . . . . . 51
Chapter One: Introduction. . . . . . . . . . . . . . . . . 52
Chapter Two: Teach Bots to Be Compassionate
with Peter Dorrington. . . . . . . . . . . . . . . . . . . 54
Chapter Three: Finding the Appropriate Asia Pacific
based Journalist with Matthew Law. . . . . . . . . . . . . 62
Chapter Four: Call in the PR Cavalry with Nigel Sarbutts. . . . 69
Chapter Five: The One Million Media Address Book
with Joanna Drabent. . . . . . . . . . . . . . . . . . . . 76
Chapter Six: Prospecting on LinkedIn with
Guillaume Portalier . . . . . . . . . . . . . . . . . . . . 80
Chapter Seven: Website Personalisation at Scale
with Sander Nagtegaal. . . . . . . . . . . . . . . . . . . 85
The UnNoticed.indd 11 7/13/2023 6:41:57 PM
Contents
xii
Chapter Eight: Auto-Signature to Trust with
Helga Zabalkanskaya. . . . . . . . . .
... mehr
. . . . . . . . . 92
Chapter Nine: Inbound Marketing for Sales
with Laura L. Bernhard. . . . . . . . . . . . . . . . . . 97
Chapter Ten: Personal Service Earns Praise
with Paul Hourihane . . . . . . . . . . . . . . . . . . . 101
Chapter Eleven: Case: A Virtual Village for Parents
with Nitin Pandey . . . . . . . . . . . . . . . . . . . . 107
Chapter Twelve: Case: Building a Toothpaste Tribe
with Howard Kaufman. . . . . . . . . . . . . . . . . . 113
Part Three: Engage. . . . . . . . . . . . . . 119
Chapter One: Introduction. . . . . . . . . . . . . . . . 120
Chapter Two: Your Voice Performance
with Jimmy Cannon . . . . . . . . . . . . . . . . . . . 122
Chapter Three: The Engaging Voice with Ant Bohun. . . . . 126
Chapter Four: The Power Podcaster
with Sabrina Scholkowski. . . . . . . . . . . . . . . . . 130
Chapter Five: Five-Stages to DIY P.R.
with Santa Rosa Beach . . . . . . . . . . . . . . . . . . 137
Chapter Six: The Media Interview with Alex Greenwood. . . . 143
Chapter Seven: Crisis Communications
with Anthony Hayes . . . . . . . . . . . . . . . . . . . 148
Chapter Eight: Surveys As a Source with Chris Robinson . . . 153
Chapter Nine: Content from Social Impact Analytics
with Catherine Griffin. . . . . . . . . . . . . . . . . . 160
Chapter Ten: The AI Content World
with Dr. Stylianos Kampakis. . . . . . . . . . . . . . . . 167
Chapter Eleven: Case: Legally Content
with Guatemalan Mauricio Duarte . . . . . . . . . . . . . 173
Chapter Twelve: Case: Edumercials Shine on
Mi
Chapter Nine: Inbound Marketing for Sales
with Laura L. Bernhard. . . . . . . . . . . . . . . . . . 97
Chapter Ten: Personal Service Earns Praise
with Paul Hourihane . . . . . . . . . . . . . . . . . . . 101
Chapter Eleven: Case: A Virtual Village for Parents
with Nitin Pandey . . . . . . . . . . . . . . . . . . . . 107
Chapter Twelve: Case: Building a Toothpaste Tribe
with Howard Kaufman. . . . . . . . . . . . . . . . . . 113
Part Three: Engage. . . . . . . . . . . . . . 119
Chapter One: Introduction. . . . . . . . . . . . . . . . 120
Chapter Two: Your Voice Performance
with Jimmy Cannon . . . . . . . . . . . . . . . . . . . 122
Chapter Three: The Engaging Voice with Ant Bohun. . . . . 126
Chapter Four: The Power Podcaster
with Sabrina Scholkowski. . . . . . . . . . . . . . . . . 130
Chapter Five: Five-Stages to DIY P.R.
with Santa Rosa Beach . . . . . . . . . . . . . . . . . . 137
Chapter Six: The Media Interview with Alex Greenwood. . . . 143
Chapter Seven: Crisis Communications
with Anthony Hayes . . . . . . . . . . . . . . . . . . . 148
Chapter Eight: Surveys As a Source with Chris Robinson . . . 153
Chapter Nine: Content from Social Impact Analytics
with Catherine Griffin. . . . . . . . . . . . . . . . . . 160
Chapter Ten: The AI Content World
with Dr. Stylianos Kampakis. . . . . . . . . . . . . . . . 167
Chapter Eleven: Case: Legally Content
with Guatemalan Mauricio Duarte . . . . . . . . . . . . . 173
Chapter Twelve: Case: Edumercials Shine on
Mi
... weniger
Autoren-Porträt von Jim James
Jim James is the Champion of The UnNoticed Entrepreneur. He is on a mission to help founders get the recognition they deserve by sharing the insights of fellow entrepreneurs. He does this by hosting a top rated podcast and radio show, authoring books, providing business coaching, and drawing on his extensive experience building businesses on three continents over 25 years. Jim is based in Wiltshire, UK.
Bibliographische Angaben
- Autor: Jim James
- 2024, 2. Aufl., 368 Seiten, Maße: 13,8 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1394195346
- ISBN-13: 9781394195343
Sprache:
Englisch
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