The Vetrosexual - Fashion's Most Important New Shopper
(Sprache: Englisch)
This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer...
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This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the 'Retrosexual' and 'Metrosexual' profiles. It is established that this generation are instead part of a new profile - the 'Vetrosexual' - whose consumer behaviour has shifted from previous generations.
Bibliographische Angaben
- Autoren: Laurence Ajimal , Daniel J. Easters
- 2014, 204 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659578479
- ISBN-13: 9783659578472
Sprache:
Englisch
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