The Voice of the Citizen Consumer

PART I. INTRODUCTION ; 1. Perspectives for a History of Market Research, Consumer Movements, and the Political Public Sphere ; PART II. PRODUCING KNOWLEDGE ABOUT CITIZENS AND CONSUMERS: MARKET RESEARCH AND OPINION POLLING ; 2. A Radical Past? The Politics of Market Research in Britain, 1900-50 ; 3. Between Opinion and Desire: Elle Magazine's Survey Research in 1950s France ; 4. Targeting and Educating Consumers in West Germany: Market Research by the Allensbach Institute up to the 1970s ; PART III. ACTING ON ONE'S OWN INITIATIVE: CONSUMER MOVEMENTS ; 5. Consumer Activism: Rights or Duties? ; 6. Crosland's Consumer Politics ; 7. Consumer Groups with or without the State: The History of a Misunderstanding in France, 1945-2006 ; 8. German Co-ops in the Public Sphere, 1890-1968: A Plea for a Longer Perspective ; PART IV. COMMUNICATING KNOWLEDGE: MARKET RESEARCH, DATA PROTECTION, AND THE POLITICAL ; 9. Consumers, Citizens, and Deviants: Differing Forms of Personal Identification in England since the Victorian Period ; 10. Between Global and Local: The Invention of Data Privacy in the United States and France ; 11. Citizen-Consumers: Hyphenation, Identification, De-Politicization? ; 12. Cultures of Products and Political Culture: Looking for Transfer Performances ; PART V. OUTLOOK: CITIZENS AND CONSUMERS IN THE TWENTIETH CENTURY ; 13. Suggestions for Further Research