The Worst Hotel in the World
The Hans Brinker Budget Hotel Amsterdam. By KesselsKramer
(Sprache: Englisch)
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's...
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For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.
Bibliographische Angaben
- 2009, 280 Seiten, 300 Abbildungen, Maße: 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Booth Clibborn Editions
- ISBN-10: 1861543115
- ISBN-13: 9781861543110
Sprache:
Englisch
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