Think Before You Engage
(Sprache: Englisch)
Know what you want to achieve and how to get there Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business - or sabotage it. Do your homework. Study these questions before...
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Know what you want to achieve and how to get there Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business - or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
- What's the difference between a brand, an online presence, and a persona?
- How do I develop my brand strategy?
- What is my brand's objective?
What makes a website social?
- How do I add a blog to my website?
- What tone should I use?
- Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
- How do I increase my Twitter following?
- Should I link my Facebook and Twitter accounts?
- What are LinkedIn groups?
What else should I think about?
- Do I still need a business card?
- What's a Tweetup?
- How can I keep my social media efforts interesting? ld your business - or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
- What's the difference between a brand, an online presence, and a persona?
- How do I develop my brand strategy?
- What is my brand's objective?
What makes a website social?
- How do I add a blog to my website?
- What tone should I use?
- Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
- How do I increase my Twitter following?
- Should I link my Facebook and Twitter accounts?
- What are LinkedIn groups?
What else should I t
Why do I need a brand?
- What's the difference between a brand, an online presence, and a persona?
- How do I develop my brand strategy?
- What is my brand's objective?
What makes a website social?
- How do I add a blog to my website?
- What tone should I use?
- Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
- How do I increase my Twitter following?
- Should I link my Facebook and Twitter accounts?
- What are LinkedIn groups?
What else should I think about?
- Do I still need a business card?
- What's a Tweetup?
- How can I keep my social media efforts interesting? ld your business - or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
- What's the difference between a brand, an online presence, and a persona?
- How do I develop my brand strategy?
- What is my brand's objective?
What makes a website social?
- How do I add a blog to my website?
- What tone should I use?
- Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
- How do I increase my Twitter following?
- Should I link my Facebook and Twitter accounts?
- What are LinkedIn groups?
What else should I t
Klappentext zu „Think Before You Engage “
Know what you want to achieve and how to get thereSimply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business - or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
What's the difference between a brand, an online presence, and a persona?
How do I develop my brand strategy?
What is my brand's objective?
What makes a website social?
How do I add a blog to my website?
What tone should I use?
Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
How do I increase my Twitter following?
Should I link my Facebook and Twitter accounts?
What are LinkedIn groups?
What else should I think about?
Do I still need a business card?
What's a Tweetup?
How can I keep my social media efforts interesting?
Be sure you've addressed the most important questions before using social media to market your company or brand!
From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.
Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.
- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
- Features numerous real-world stories that offer unique insight on what to do and what not to do
- Shares simple tips for developing a web site with no code required
- Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs
- Addresses how to locate and engage people and then keep them coming back
Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.void common pitfalls.
Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.
- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
- Features numerous real-world stories that offer unique insight
From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.
Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.
- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
- Features numerous real-world stories that offer unique insight on what to do and what not to do
- Shares simple tips for developing a web site with no code required
- Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs
- Addresses how to locate and engage people and then keep them coming back
Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.void common pitfalls.
Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.
- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
- Features numerous real-world stories that offer unique insight
Inhaltsverzeichnis zu „Think Before You Engage “
- Foreword xxi Introduction xxv
Chapter 1: Planning a Brand 1 1. Why Do I Need to Establish a Brand? 2 2. Brand or Online Presence--What's the Difference? 4 3. What Are Some Successful Brands? 6 4. How Do I Develop My Brand Strategy? 13 5. What Is My Brand's Objective? 18 6. Who Is My Target Audience? 20 7. Am I Reflecting My Brand? 22
Chapter 2: Building an Online Identity 25 8. What Is a Username? 26 9. What Is an Avatar? 30 10. How Do I Brand My Online Identity? 34 11. Why Does an Email Address Matter? 36
Chapter 3: Choosing the Right Social Networks 39 12. What Social Networks Best Fit My Goals? 40 13. How Do I Choose Which Sites to Use? 52 14. Why Do I Need to Be Selective? 56
Chapter 4: Creating a Website 59 15. How Do I Set Up a Website? 60 16. What Should I Use as My Website Address? 62 17. How Do I Design My Website? 64 18. Is a Logo Important? 66 19. What Pages Are Essential for My Website? 68 20. Would Collecting Email Addresses Be Worthwhile? 71 21. Should I Have Ads on My Website? 74 22. What Can I Install on My Website to Encourage Conversations? 75
Chapter 5: Making a Website Social 81 23. How Do I Add a Blog to My Website? 82 24. What Do I Write About? 83 25. What Tone Should I Use? 86 26. What Is Google Reader? 88 27. What Do Bloggers Have the Most Trouble With? 91 28. Should I Use Lists? 92 29. How Often Should I Write? 93 30. Are Webinars Valuable? 95 31. What Is FriendFeed? 97 32. What Is a CAPTCHA? 98 33. How Can Ping.fm Make My Life Easier? 101 34. Should I "Guest Blog?" 102 35. What Is a Blogroll? 105 36. What Are the Benefits of Sharing Other People's Articles? 108 37. Are There Any Tips or Tricks to Interacting on Other Websites? 109 38. What Should I Do if I Don't Want a Blog? 110
Chapter 6: Twitter 111 39. Why Are People Flocking to Twitter? 112 40. What Is the Difference Between Following and Followers? 115 41. How Do I Increase My Twitter Following? 117 42. What Should I Tweet About? 120 43. Why Is Twitter
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Search So Powerful? 124 44. What Are Twitter Trends? 126
Chapter 7: Facebook 129 45. Why Do So Many People Use Facebook? 130 46. What Are the Different Types of Facebook Pages? 133 47. How Do I Best Use My Facebook Page? 135 48. What Should My Facebook Page Be About? 141 49. How Do I Get People to Like My Facebook Page? 143 50. How Do I Use Facebook Analytics? 146 51. What Is Facebook Connect? 149 52. How Do Facebook Likes Help Me? 150 53. How Do I Create Events in Facebook? 152 54. What Does Tagging Do? 154 55. What Are Facebook Lists? 156 56. How Do I Reach Out to Other Brands on Facebook? 158 57. Should I Link My Facebook and Twitter Accounts? 159
Chapter 8: LinkedIn 161 58. What Is LinkedIn? 162 59. How Do I Use LinkedIn? 164 60. How Do I Get Recommendations? 168 61. What Is LinkedIn Answers? 170 62. What Are Contacts and Can I Have Too Many? 172 63. What Are LinkedIn Groups? 173
Chapter 9: Other Key Social Media Websites 175 64. What Sites Can Help Me Find Relevant News? 176 65. What Is Social Bookmarking? 181 66. What Are the Best Sites for Video Sharing? 183 67. How Can I Share Pictures? 187
Chapter 10: Getting Found Online 189 68. What Is SEO? 190 69. What Keywords Do I Use? 193 70. Should I Look at My Web Code? 195 71. Does Link Building Help My Website? 197 72. How Can I Use Social Media to Help My SEO? 199
Chapter 11: Monitoring an Online Brand 201 73. How Do I Track What Is Said About My Brand? 202 74. What Brand-Monitoring Tools Can I Use? 204 75. How Can Social Media Websites Make This Easier? 212
Chapter 12: The Real World 213 76. Do I Still Need a Business Card? 214 77. Why Does What I Do in the Real World Matter? 216 78. How Do I Find (and Get) Speaking Engagements? 218 79. What Is a Tweet-Up? 220 80. How Do I Use Event-Planning Websites? 222 81. What Are Tips for Hosting a Successful Event? 224
Chapter 13: Dealing with Difficult Situations 227 82. How Do I Handle Inappropriate Comments? 228 83. What if I'm Stalked? 232 84. How Do I Prevent Spam? 234 85. Can I Stop People from Hacking? 237 86. What Can I Do if Someone Is Upset by Other Comments? 240 87. How Do I Get Support from Social Media Websites? 242
Chapter 14: Creating a Social Media Strategy 243 88. What Does a Social Media Strategy Look Like? 244 89. What Sections Do I Include? 245 90. What Are Key Influencers? 247 91. How Do I Figure Out Who My Key Influencers Are? 248 92. How Should I Describe the Platforms I Choose? 249 93. What Metrics Should I Use to Gauge My Return on Investment? 250 94. What Do I Include as My Next Steps? 252 95. How Often Should I Update My Strategy? 254 96. With Whom Should I Share My Strategy? 255
Chapter 15: Evolving a Brand 257 97. How Can I Build Infl uence? 258 98. How Can I Keep My Social Media Efforts Interesting? 261 99. How Do I Keep from Being Overwhelmed? 263 100. Where Do I Go from Here? 265
- Index 26727 82. How D
Chapter 7: Facebook 129 45. Why Do So Many People Use Facebook? 130 46. What Are the Different Types of Facebook Pages? 133 47. How Do I Best Use My Facebook Page? 135 48. What Should My Facebook Page Be About? 141 49. How Do I Get People to Like My Facebook Page? 143 50. How Do I Use Facebook Analytics? 146 51. What Is Facebook Connect? 149 52. How Do Facebook Likes Help Me? 150 53. How Do I Create Events in Facebook? 152 54. What Does Tagging Do? 154 55. What Are Facebook Lists? 156 56. How Do I Reach Out to Other Brands on Facebook? 158 57. Should I Link My Facebook and Twitter Accounts? 159
Chapter 8: LinkedIn 161 58. What Is LinkedIn? 162 59. How Do I Use LinkedIn? 164 60. How Do I Get Recommendations? 168 61. What Is LinkedIn Answers? 170 62. What Are Contacts and Can I Have Too Many? 172 63. What Are LinkedIn Groups? 173
Chapter 9: Other Key Social Media Websites 175 64. What Sites Can Help Me Find Relevant News? 176 65. What Is Social Bookmarking? 181 66. What Are the Best Sites for Video Sharing? 183 67. How Can I Share Pictures? 187
Chapter 10: Getting Found Online 189 68. What Is SEO? 190 69. What Keywords Do I Use? 193 70. Should I Look at My Web Code? 195 71. Does Link Building Help My Website? 197 72. How Can I Use Social Media to Help My SEO? 199
Chapter 11: Monitoring an Online Brand 201 73. How Do I Track What Is Said About My Brand? 202 74. What Brand-Monitoring Tools Can I Use? 204 75. How Can Social Media Websites Make This Easier? 212
Chapter 12: The Real World 213 76. Do I Still Need a Business Card? 214 77. Why Does What I Do in the Real World Matter? 216 78. How Do I Find (and Get) Speaking Engagements? 218 79. What Is a Tweet-Up? 220 80. How Do I Use Event-Planning Websites? 222 81. What Are Tips for Hosting a Successful Event? 224
Chapter 13: Dealing with Difficult Situations 227 82. How Do I Handle Inappropriate Comments? 228 83. What if I'm Stalked? 232 84. How Do I Prevent Spam? 234 85. Can I Stop People from Hacking? 237 86. What Can I Do if Someone Is Upset by Other Comments? 240 87. How Do I Get Support from Social Media Websites? 242
Chapter 14: Creating a Social Media Strategy 243 88. What Does a Social Media Strategy Look Like? 244 89. What Sections Do I Include? 245 90. What Are Key Influencers? 247 91. How Do I Figure Out Who My Key Influencers Are? 248 92. How Should I Describe the Platforms I Choose? 249 93. What Metrics Should I Use to Gauge My Return on Investment? 250 94. What Do I Include as My Next Steps? 252 95. How Often Should I Update My Strategy? 254 96. With Whom Should I Share My Strategy? 255
Chapter 15: Evolving a Brand 257 97. How Can I Build Infl uence? 258 98. How Can I Keep My Social Media Efforts Interesting? 261 99. How Do I Keep from Being Overwhelmed? 263 100. Where Do I Go from Here? 265
- Index 26727 82. How D
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Autoren-Porträt von Dave Peck
Dave Peck has been active in Social Media since 2004. He has been profiled on such networks as NBC, CNBC, and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a Social Media Strategist, Dave has consulted and developed programs for The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR, and many others. Find and follow him at http://thedavepeck.com/ and @davepeck.
Bibliographische Angaben
- Autor: Dave Peck
- 2011, XXVII, 284 Seiten, Maße: 18,9 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1118018818
- ISBN-13: 9781118018811
Sprache:
Englisch
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