Think Like Your Customer
A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy
(Sprache: Englisch)
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a...
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How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
Bibliographische Angaben
- Autor: Bill Stinnett
- 2004, XXIV, 261 Seiten, Maße: 23 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071441883
- ISBN-13: 9780071441889
Sprache:
Englisch
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