Total Global Strategy
(Sprache: Englisch)
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to...
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A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Inhaltsverzeichnis zu „Total Global Strategy “
Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential Chapter 3: Building Global Market Participation Chapter 4: Designing Global Products and Services Chapter 5: Locating Global Activities Chapter 6: Creating Global Marketing Chapter 7: Making Global Competitive Moves Chapter 8: Building the Global Organization Chapter 9: Regional Strategy Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus Chapter 11: Conducting a Global Strategy Analysis Appendix: Worksheets for Evaluating Core Strategy
Bibliographische Angaben
- Autoren: George S. Yip , G. Tomas M. Hult
- 2011, XXIII, 295 Seiten, Maße: 18,9 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132374722
- ISBN-13: 9780132374729
Sprache:
Englisch
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