TOURISM MARKETING AND MANAGEMENT
Developing Safserv: a Scale Measuring Safari Tourists' Service Quality
(Sprache: Englisch)
This is an academic textbook that can be utilised by academics, managers , owners of tourists attraction resorts ,tourism stakeholders and tertiary institutions with regard for excellent tourists and or customer service, management and marketing of such...
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This is an academic textbook that can be utilised by academics, managers , owners of tourists attraction resorts ,tourism stakeholders and tertiary institutions with regard for excellent tourists and or customer service, management and marketing of such institutions with the most suitable model called SAFSERV. Wildlife viewing context deserves its unique dimensions for ensuring tailor made conditions meet and exceed tourists attractions. This study was carried out in Kruger National Park , South Africa ,with tourists from United States of America , South Africa, China, Britain and Australia and proved that SAFSERV is the most comprehensive model to design and measure tourists' satisfaction.
Autoren-Porträt von Peter CHIHWAI
CHIHWAI, PeterDr. Peter Chihwai is an expert in the following fields ;management, marketing, lectureship, public relations, consultancy, communication, journalism, security, assessment, moderation, sales, in various sectors of the economy such as tourism, education and training, manufacturing for the last twenty years.
Bibliographische Angaben
- Autor: Peter CHIHWAI
- 2021, 452 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203839582
- ISBN-13: 9786203839586
Sprache:
Englisch
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