Triple Play in Germany

Following the ongoing strive towards converged media
and recent advancements in regards to broadband
technologies, the communications industry has come
to face an inescapable trend in its recent years
which is about to revolutionize the industry as we
know it: the integration of high-speed Internet,
telephony and television - or all in short: triple
play. Triple play is quickly emerging in Germany,
and holds the promise to change the competitive
landscape dramatically as service providers raid
each other's markets to steal revenues from one
another. Cable operators market high-speed Internet
and telephony services, while telecommunication
carriers and DSL providers attempt to compensate for
the loss of their business by aiming towards the
provisioning of television and video services. This
book provides an overview on the essential
technology and application components, and assesses
the present market situation to
derive strategic key success factors for the
successful implementation of a triple play offering
in the German communications landscape.