Trott, P: Innovation Management and New Product Dev.

Name: Trott, P: Innovation Management and New Product Dev.
Brand: Financial Times Prent.
SKU: 35127299
Price: 77.03 EUR
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(Sprache: Englisch)

Autor: Paul Trott

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Trott, P: Innovation Management and New Product Dev., Paul Trott

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Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and...

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Part 1: Innovation management Chapter 1: Innovation Management: An Introduction Chapter 2: Entrepreneurship and Market Adoption Chapter 3: Managing Innovation within Firms Chapter 4: Process Innovation and Operations Management Chapter 5: Imitation, Counterfeit Products and Intellectual Property Part 2: Managing Technology and Knowledge Chapter 6: Managing Organisational Knowledge Chapter 7: Strategic Alliances And Networks Chapter 8: Knowledge Transfer and Open Innovation in Innovation Chapter 9: Management of Research & Development Chapter 10: Managing R&D projects Part 3: New Product/Service Development Chapter 11: Product & Brand Strategy Chapter 12: New Product Development Chapter 13: New Service Development Chapter 14: Packaging and Product Development Chapter 15: The Role Of Market Research In New Product Development Chapter 16: Practical Steps to Help Innovation and New Product Development

Autoren-Porträt von Paul Trott

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

Bibliographische Angaben

Autor: Paul Trott
5th revised edition, 648 Seiten, mit Abbildungen, Maße: 19 x 24,4 cm, Kartoniert (TB), Englisch
Verlag: Financial Times Prent.
ISBN-10: 0273736566
ISBN-13: 9780273736561
Erscheinungsdatum: 29.09.2011

Sprache:

Englisch

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