Twitter Power 3.0

Foreword by Guy Kawasaki xiIntroduction xiiiChapter 1: An Introduction to the Social Media Landscape 1What Exactly Is Social Media? 2Social Media Really Is a Big Deal 5The Different Types of Social MediaSites--Content to Suit Every Market 8A Closer Look at Microblogging 13Introducing . . . Twitter! 15Chapter 2: Why Is Twitter So Powerful? 19Twitter and Its Successes 19The Power of Twitter's Immediate Feedback 21Instant Access to Smart People 24/7 23Chapter 3: Getting Started the Right Way on Twitter 25Signing Up--Does Twitter Have the Web's Most Friendly Registration Page? 25Who's on Twitter? Your First Followers! 30Create an Inviting Twitter Profile 33Building Out Your Profile 44Checking Out Security and Privacy 55Notifications to Notice 57Tweeting with Your Mobile Phone 59A Winning Social Media Philosophy 60Sending Your Very First Tweet 63Becoming a Follower 64A Word about Security 64Chapter 4: Twitter Setup and Design 67Twitter Name 67Twitter Setup 69The Twitter Profile Photo 72Twitter Interface Basics 75Twitter Graphics 79Now . . . What about TweetPages? 84Chapter 5: Building a Following on Twitter 85Quantity or Quality: Choosing the Type of Following You Want 87Quality: How to Be Intentional about Creating Your Own Network of Experts 90Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter 98Klout and Page Rank 112Chapter 6: The Art of the Tweet 115Tweet Etiquette 116The Benefits of Following before Tweeting 124How to Join a Conversation 125How to Be Interesting on Twitter 128How to Drive Behavior 148Chapter 7: The Magic of Connecting with Customers on Twitter 151Identifying Problems and Soliciting Feedback 152Discovering Your Top Fans, Promoters, and Evangelists 155Your Personal Help Desk 160Chapter 8: Leveraging Twitter for Team Communication 167Twitter for Virtual Team Leaders 168Creating a Twitter Account for a Virtual Team 170Building a Team with Twitter 171Chapter 9: Using Twitter to Help Build Your Brand 177Create a Story 179Portraying

JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show. Learn more about Joel at www.JoelComm.comDave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.