Understanding Enterprise
Entrepreneurship and Small Business
(Sprache: Englisch)
This extensively revised guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business...
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This extensively revised guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business sector, considering the cultural, political and economic influences on business growth.
Klappentext zu „Understanding Enterprise “
The emergence of an enterprise culture and entrepreneurial economy has led to the rapid development of theories, policies and practices in the field of entrepreneurship. Understanding Enterprise provides a critical introduction to enterprise in its broadest context, particularly its application to business through entrepreneurship and small business. The book is divided into three distinct parts, which examine traditional approaches to entrepreneurship, new perspectives on the subject, and the success or otherwise of government policy.Key features:
- Extensively revised to take into account the latest thinking and research
- Reassessment of traditional views and a critique of conventional wisdom
- Updated coverage of the impact and failings of comparative government policies
- A good balance between theoretical and practical perspectives
Understanding Enterprise is an essential companion for undergraduate and postgraduate students of entrepreneurship. Policy makers and practitioners will also benefit from this comprehensive guide.
Inhaltsverzeichnis zu „Understanding Enterprise “
PART ONE: The Evolution of Enterprise Understanding.- CHAPTER 1: Introduction Understanding Enterprise.- CHAPTER 2: A Brief History of Enterprise Understanding.- CHAPTER 3: Enterprise and Entrepreneurship: Their Meanings and Variations.- CHAPTER 4: Enterprise and Entrepreneurship: Understanding Their Nature.- CHAPTER 5: Small Businesses: Their Characteristics and Variety.- CHAPTER 6: Small Businesses: Understanding Their Dynamics.- CHAPTER 7: Social Enterprise and the Third Sector.- PART TWO: Challenges to the Traditional View .- CHAPTER 8: Rethinking Small Business.- CHAPTER 9: Rethinking Entrepreneurship.- CHAPTER 10: Enterprise and life.- CHAPTER 11: Becoming an Entrepreneur.- CHAPTER 12: Running a Small Business.- CHAPTER 13: Social Capital and the Enterprise Mix.- PART THREE: Enterprise Policy and Government Intervention.- CHAPTER 14: Why Governments Intervene: The Aims of Enterprise Policy.- CHAPTER 15: Enterprise Policy: Approaches and Delivery Methods.- CHAPTER 16: Does the Policy Work?.- CHAPTER 17: What Might Work?.- CHAPTER 18: The Impact of Change.- Index.Bibliographische Angaben
- Autoren: Simon Bridge , Ken O'Neill
- 2012, 4. Aufl., 416 Seiten, Maße: 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230308090
- ISBN-13: 9780230308091
Sprache:
Englisch
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