UNOFFICIAL GT STARTING BUSI-2E

Name. Understanding domain name syntax. Choosing your domain name. Domain parking is available: plan ahead. Determine whether a domain name is available. Registering your domain name is easy. What to do if the domain name you want is taken. Getting help registering your domain name. Consider the costs. Just the facts. 6 Selecting Your Host: The Ins and Outs of ISPs. The costs associated with going online. Services you need at prices you can afford. A typical website hosting offer. All-in-one turnkey solutions. Getting technical support from your ISP. Finding an ISP/Web-hosting service. The computer equipment you need in-house. Just the facts. III An Internet Presence for Existing and New Businesses. 7 Expanding Your Existing Business into Cyberspace. The basic steps for getting online. How virtual and traditional businesses differ. Creating an online presence for a traditional business. Converting hard-copy assets into an electronic format. What features your business could offer on the Web. Spreading the word about your online presence. Just the facts. 8 Fine-Tuning Your Business Before Going Online. Research: the key to success. Becoming a niche-marketing expert. Identifying the needs and wants of your potential customers. Beware of get-rich-quick schemes. Twelve common scams. Other online scams to watch out for. Always pay attention to details. Making online ordering fast, easy, and secure. Make building customer confidence a top priority. Post your privacy policies. Just the facts. 9 Generating Revenues from Your Site. Using your site to accept purchase requests. Selling advertising space. Membership fees. Selling and trading online advertising space. Affiliate programs. A few words about Web rings. Selling software or other downloadable goods. Charging visitors for access to your site. Just the facts. IV Promoting Your Site. 10 Promotion Is the Key to Success. The importance of promoting your online biz. The target audience. Promotional and advertising opportunities available online. Internet newsgroups. Internet mailing lists. Why you should avoid using spam. Paid online advertising versus free promotion. The ins and outs of banner advertising. Banner ad trades: the ad barter system. Press-release distribution. Tips for writing an effective press release. Online chats and communities. Taking advantage of traditional advertising. Blogging as a promotional tool. Podcasting as a marketing tool. Online newsletters are excellent promotional tools. Just the facts. 11 Search-Engine Optimization and Search Marketing Made Easy. Internet search engines and portals. Understanding search-engine lingo. The Web-directory aspect of certain search engines. Make sure your site contains meta tags. What a meta tag looks like. Search engines: the next millennium's Yellow Pages. Generate traffic with Google AdWords. Using banner ads to boost traffic. Tips for banner ad creation. Utilizing price-comparison websites. Just the facts. V Improving and Analyzing Your Site. 12 Making Your Site Look and Sound Great. Web browser plug-ins. Chatting within your site. Beware! Not everyone uses plug-ins. Using Java applets and other graphic technologies. Should your site use cookies? Paying attention to download times. Test browser compatibility. Giving visitors something of value. Think before you act. Look to the future ... wait, it's already here! Just the facts. 13 Analyzing Your Site. Pre-grand opening checklist. Determining how your site is perceived. Soliciting comments and feedback from visitors. Keeping your site's content fresh. Just the facts. VI The Experts Speak. 14 Doing Business the eBay Way. eBay auctions 101. Reasons to use eBay. Create effective product listings. Your feedback will make or break your reputation. Strategies for listing items for an eBay auction. eBay spin-off businesses generate huge profits. Establishing an eBay store. An eBay store is scalable. eBay ProStores: another turnkey e-commerce solution. Just the facts. 15 E-commerce Industry Experts Share Their Knowledge and Secrets. Sandy Bendremer, Cofounder, Galaxy Internet Services. Rich Riley, Vice President/General Manager, Yahoo! Small Business. Jimmy Duvall, Senior Product Manager, Yahoo! Merchant Solutions. Jeff Vikari, Executive Director, Clickincome.com. Troy Stevens, General Manager, Clickincome.com. Barry Schnitt, Spokesperson, Google AdWords. Just the facts. 16 Successful E-commerce Entrepreneurs Speak Out. Taeyoung Oh, Founder/CEO, Louisdog.com. Jeremy Alicandri, Founder/Owner, SimplyCheap.com. Carole Jane Rossi, Founder/Owner, JOriginals.com. Christian Girts, Founder/Owner, AnglersVice.com. Scott Meyer, Founder, OnlyOneCreations.com. Chris Gwynn, Founder/CEO, Fridgedoor.com. Just the facts. A Glossary. B Resource Guide. C You Sold It, Now Ship It. D Important Information About Copyrights and Trademarks. Index.