Untapped
Creating Value in Underserved Markets
Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can...
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Produktinformationen zu „Untapped “
Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, "Untapped shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, marketable innovations, reduced costs, and increased quality. But as corporations benefit, so too do communities, through better products, prices, and services, more meaningful job opportunities, and an increased market for their own goods and services. The authors' blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets, creating a relationship of mutual gain.
Klappentext zu „Untapped “
Underserved markets communities made up of low- to moderate-income consumers represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these base of the pyramid markets are host to some of the fastest growing business opportunities around. They fill corporations most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
Inhaltsverzeichnis zu „Untapped “
CONTENTSPreface and Acknowledgements
Introduction: Finding the Opportunities
Chapter I. Tapping New Markets
Chapter 2. Recruiting and Retaining a Qualified Workforce
Chapter 3. Increasing Value in the Supply Chain
Chapter 4. Accelerating Product and Process Innovation
Chapter 5. Building Partnerships That Work
Chapter 6. Creating Value for Business and Community
References
Index
Autoren-Porträt von John Weiser, Michele Kahane, Steve Rochlin
John Weiser is a founding partner in the firm of Brody Weiser Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books, including Conversations with Disbelievers. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundations Economic Development Unit. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.
Bibliographische Angaben
- Autoren: John Weiser , Michele Kahane , Steve Rochlin
- 2006, 264 Seiten, Maße: 17,1 x 23,8 cm, Gebunden, Deutsch
- By John Weiser, Michele Kahane, Steve Rochlin et al.
- Verlag: Pub Group West
- ISBN-10: 1576753727
- ISBN-13: 9781576753729
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