User Satisfaction Toward Design and Facilities of The Baby Room

In the modern age of consumerism, shopping centers has become an interaction space for all levels of the civilization, acting as a salient social piazza. Today, the owners of the shopping centers are setting up various spaces and facilities to accommodate shoppers's need. The baby room, subsequently, is one of the important facilities integrated in shopping centers. Predominantly, the objective of the baby room is to promote and encourage mothers to breastfed. In compliance with the WHO recommendation, mothers are encouraged to breastfed their baby exclusively up to six months. But surprisingly, the trend in Malaysia seems to be suggesting the opposite preference. Consequently, one is enticed to wonder whether the low breastfeeding rate is influenced by the inadequacy of the breastfeeding and baby facilities in public places, given the fact that parents spending plenty of time in such places. The objective of this research was to assess the baby room design and facilities in public spaces and to investigate user satisfaction toward baby room.