Vector Marketing
(Sprache: Englisch)
High Quality Content by WIKIPEDIA articles! Vector Marketing is the domestic sales arm of Cutco Corporation (formerly Alcas Corporation), the Olean, New York-based company that manufactures Cutco products. Salespeople, many of them college students and...
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High Quality Content by WIKIPEDIA articles! Vector Marketing is the domestic sales arm of Cutco Corporation (formerly Alcas Corporation), the Olean, New York-based company that manufactures Cutco products. Salespeople, many of them college students and recent high school graduates market Cutco products (mainly kitchen knives) to customers, especially their friends and family members via one-on-one demonstrations, and (infrequently) through fairs & shows. Vector builds its force through advertising via newspapers, Craigslist, direct marketing, MySpace, Facebook, word-of-mouth, posted advertisements, and letters sent to students and recent graduates. Their fliers advertising "student work" are a common sight on many college campuses in the United States and Canada.
Bibliographische Angaben
- 2010, 88 Seiten, Kartoniert (TB), Englisch
- Herausgegeben von Surhone, Lambert M.; Timpledon, Miriam T.; Marseken, Susan F.
- Verlag: Betascript Publishing
- ISBN-10: 6131055629
- ISBN-13: 9786131055621
Sprache:
Englisch
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