Visual Design

Visual Design speaks design, through design, to design students, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

In this book, students will learn how to:
Direct the eye through their designs using size relationships, color, visual pathways, and typographic hints
Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
Fool the eye with shadows, depth, op-art, and visual subtraction
 Understand how color works and how to use it effectively
See and use type by understanding type rules as well as when and how to break them

Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all design students must master to become skilled professionals.