Visual Merchandising and Display

Inhaltsverzeichnis zu „Visual Merchandising and Display “

THE ORIGINS OF VISUAL MERCHANDISING. Visual merchandising today
WHO IS THE VISUAL MERCHANDISER
JOB OPPORTUNITIES AND KNOWLEDGE OF THE VARIOUS DISTRIBUTION FORMATS. Multi-brand store. Singlebrand store. Flagship store. Concept store. Corner. Shop in shop. Factory outlet. Temporary shop. Shopping centre. Department store. Franchise.
WHAT MAKES PEOPLE BUY. The olfactory path. Today's consumer.
COLOUR: MEANINGS AND CHARACTERISTICS. The characteristics of colour. The meanings of colour
GRAPHICS IN VISUAL MERCHANDISING. Logo and Brand. The psychology of shapes. Colour as image identity. The importance of fonts.Window stickers. Packaging
LIGHTING TECHNOLOGY. The origins of artificial lighting. Light in Visual
merchandising. The use of light in the point of sale. Parameters underlying
the choice of light source. Light sources.
STAFF IN THE POINT OF SALE.
THE SHOP WINDOW. Individual and cultural meanings and their function.
The "shop window structure". Designing the window display. The composition
of the display. Themed displays. Do's & Don?ts.
FURNISHING STYLES. Baroque: glitz. Louis XVI: opulence. Empire: austere
sumptuousness. Tyrolean: mountain chalet. Old America: the country of
"Gone with the Wind". English Victorian: The Victorian Age. Art Déco: Arts
Décoratifs. Provençal: today's shabby chic. Country: the rustic. Arte povera:
simplicity and functionality. African Ethnic: from the savannah. Oriental
Ethnic: a dive into Zen gardens. Pop Art (New Pop or Seventies style) from
Marylin to multi-colour furnishings. Industrial: metropolitan and
understatement.
THE POINT OF SALE. Layout of the point of sale. Product display
arrangement. Display stands. How to display the goods inside the store.
TRADE FAIR STANDS.

Autoren-Porträt von Silvia Belli

Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency.