WEB 2.0 FOR BUSINESS
(Sprache: Englisch)
* The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools* Includes engaging and...
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* The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools* Includes engaging and challenging projects so readers can learn to put concepts to action* Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
With the popularity of blogs, wikis, and social networking, business professionals will turn to White in order to gain a strong understanding of the hot Web 2.0 applications that are relevant today. They'll learn about the underlying concepts and business applications of these new tools. The book includes engaging and challenging projects so they have to put concepts to action. Case studies are integrated throughout the chapters to provide a real-world perspective on the material. Highlight sections have also been added that focus on how an application can be effectively utilized on the job. Business managers will be able to apply the information and use the tools from this book for business advantages.
Inhaltsverzeichnis zu „WEB 2.0 FOR BUSINESS “
* Chapter 1 - A Brand New Web* Chapter 2 - Social Networking* Chapter 3 - Blogging for Business* Chapter 4 - Wiki* Chapter 5 - Web 2.0 Media* Chapter 6 - Forums* Chapter 7 - Collaboration* Chapter 8 - Virtual Teams and Collaboration* Chapter 9 - Leveraging Web 2.0
Autoren-Porträt von Bruce A. White, Andrew Pauxtis
Bruce White, PhD, is the chair of the Information Systems Management Department in the School of Business, Quinnipiac University. He is very active in Information Systems Education, having served as conference chair for ISECON (Information Systems Education Conference) four times, an ABET IS accreditation visitor, on the board of directors of the Center for Computing Education Research (CCER), a lead developer for the IS Assessment Test from CCER, on the editorial review board for the Journal of Information Systems Education, and regularly reviews papers for conferences, textbook publishers and submits papers to several academic conferences. He also received the AITP-EDSIG Educator of the Year award for 2008.Andrew Pauxtis graduated from Quinnipiac University in 2007 with an undergraduate degree in Communications, and again in 2008 with a Master's degree in Information Systems Management. He is the founder of Apaxmedia, Inc., an internet new media marketing company.
Bibliographische Angaben
- Autoren: Bruce A. White , Andrew Pauxtis
- 2009, 87 Seiten, Maße: 20,5 x 25,3 cm, Kartoniert (TB), Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470436182
- ISBN-13: 9780470436189
Sprache:
Englisch
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