Web Marketing For Dummies
(Sprache: Englisch)
With a focus on how to use both classic Web marketing tricks like advertising and new methods like search engine keywords, this reference demystifies Web marketing strategies, techniques, and terms, giving people the know-how they need for online marketing...
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With a focus on how to use both classic Web marketing tricks like advertising and new methods like search engine keywords, this reference demystifies Web marketing strategies, techniques, and terms, giving people the know-how they need for online marketing success Chapters cover creating a good plan, building a site, crafting an effective storefront, marketing on a business's own site, creating buzz with blogs and person-to-person communication, e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and advertising and sponsorships Goes beyond the technical nuts-and-bolts of marketing execution and shows how to develop the right content and a comprehensive plan An ideal resource for small business jacks-of-all-trades as well as marketing pros who want to brush up on the latest SEO and PPC techniques
Inhaltsverzeichnis zu „Web Marketing For Dummies “
Introduction.Part I: Getting Going with Online Marketing.
Chapter 1: Taking Your Marketing to the Web.
Chapter 2: Planning for Web Marketing.
Chapter 3: Taking the First Steps to Your Online Presence.
Part II: Building a Marketing-Effective Web Site.
Chapter 4: Producing a Successful Business Web Site.
Chapter 5: Creating a Marketing-Effective Storefront.
Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.
Part III: Exploring Online Marketing Basics.
Chapter 7: Marketing with Online Buzz.
Chapter 8: The Art of E-Mail Marketing.
Chapter 9: Staying Ahead of the Online Marketing Wave.
Chapter 10: Mastering the Secrets of Search Engines.
Part IV: Spending Online Marketing Dollars.
Chapter 11: Marketing with Pay Per Click Ads.
Chapter 12: Marketing with Paid Online Advertising.
Chapter 13: Capturing Customers with New Technology.
Part V: Maximizing Your Web Success.
Chapter 14: Improving Results with Web Analytics.
Chapter 15: Staying Out of Legal Trouble.
Chapter 16: The Keys to Maintaining Your Web Presence.
Part VI: The Part of Tens.
Chapter 17: Ten Free Ways to Market Your Web Site.
Chapter 18: Ten Most Common Mistakes of Web Marketing.
Chapter 19: Ten Tips for Tired Sites.
Index.
Autoren-Porträt von Jan Zimmerman
Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.
Bibliographische Angaben
- Autor: Jan Zimmerman
- 2007, 360 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470049820
- ISBN-13: 9780470049822
Sprache:
Englisch
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