Weber, L: Profits before People?
(Sprache: Englisch)
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Produktinformationen zu „Weber, L: Profits before People? “
Inhaltsverzeichnis zu „Weber, L: Profits before People? “
I. The Limits of Commercial Interests 1. Ethics and For-Profit Business; 2. The Pharmaceutical Industry and Its Stakeholders II. Marketing to Healthcare Professionals 3. Drug Companies and Healthcare Professionals: The Ethics Agenda; 4. Medical Professionalism and Scientific Integrity; 5. The Industry's Code: Not Good Enough; 6. Drug Samples: The Most Important Gifts; 7. Marketing Is Not Objective Education; 8. Medical Education: Industry at Arm's Length; 9. Clinical Research and the Limits of Commercial Interests III. Marketing to the Public 10. Citizens and Consumers; 11. Direct-to-Consumer Advertising: Conflicting Interests; 12. Direct-to-Consumer Advertising: Better Is Better
Autoren-Porträt von Leonard J. Weber
Leonard J. Weber was on the faculty of the University of Detroit Mercy for more than 30 years. He is now an ethics consultant to healthcare organizations and is author of Business Ethics in Healthcare (IUP, 2001). He lives in Detroit, Michigan.
Bibliographische Angaben
- Autor: Leonard J. Weber
- 2006, 168 Seiten, Maße: 16,2 x 24,2 cm, Gebunden, Englisch
- Verlag: Combined Academic Publ.
- ISBN-10: 0253347483
- ISBN-13: 9780253347480
Sprache:
Englisch
Rezension zu „Weber, L: Profits before People? “
"In this extremely topical text, Weber... takes on two of today's mostcritical issues: business ethics, especially in the pharmaceutical industry, and themarketing of prescription drugs to the general public.... This thoroughly engrossingbook will be important reading for health care practitioners, drug-marketingrepresentatives, and the public at large.... Recommended. Upper-levelundergraduates, graduate students, professionals/practitioners, and generalreaders." -- Choice
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