Webster's New World Business Writing Handbook
(Sprache: Englisch)
Learn how to write clearly and creatively the first time - and every time
Establish good writing habits and get the reader's attention
Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and...
Establish good writing habits and get the reader's attention
Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and...
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Klappentext zu „Webster's New World Business Writing Handbook “
Learn how to write clearly and creatively the first time - and every timeEstablish good writing habits and get the reader's attention
Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and User-friendly!
Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resum?s, and more
Explains the principles of effective procedure writing and preparing a powerful presentation
Outlines the general formats for reports
Addresses the handling of employee issues and announcements
Offers a clear, definitive glossary of the most commonly used business-writing terms
- Learn how to write clearly and creatively the first time - and every time
- Establish good writing habits and get the reader's attention
- Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and User-friendly!
Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
- Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
- Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resumés, and more
- Explains the principles of effective procedure writing and preparing a powerful presentation
- Outlines the general formats for reports
- Addresses the handling of employee issues and announcements
- Offers a clear, definitive glossary of the most commonly used business-writing terms
- Establish good writing habits and get the reader's attention
- Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and User-friendly!
Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
- Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
- Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resumés, and more
- Explains the principles of effective procedure writing and preparing a powerful presentation
- Outlines the general formats for reports
- Addresses the handling of employee issues and announcements
- Offers a clear, definitive glossary of the most commonly used business-writing terms
Inhaltsverzeichnis zu „Webster's New World Business Writing Handbook “
IntroductionPART I: Fundamentals of Business Writing
WHY IMPROVING YOUR BUSINESS WRITING SKILLS IS SO IMPORTANT
THE PROBLEMS BUSINESS WRITERS FACE
PREWRITING
WRITING
REVISING
SUMMING UP THE WRITING PROCESS
PART II: Principles of Procedure Writing
WHAT IS A PROCEDURE?
GUIDELINES FOR PROCEDURE WRITING
PREWRITING A PROCEDURE
WRITING A PROCEDURE
REVISING A PROCEDURE
FINAL WORDS ON PROCEDURE WRITING
PART III: Writing Letters and Memos
ABOUT LETTERS
ABOUT MEMOS
LETTERS AND MEMOS THAT REQUEST
SALES LETTERS THAT GET RESULTS
LETTERS OF RESPONSE
COVER LETTERS AND LETTERS OF RECOMMENDATION
COLLECTION LETTERS
LETTER TO VENDORS OR SUPPLIERS
MEMOS THAT DEAL WITH EMPLOYEE ISSUES
MEMOS THAT MAKE ANNOUNCEMENTS
MEMOS FOR POLICIES AND PROCEDURES
FINAL WORDS ON MEMOS AND LETTERS
PART IV: Writing Successful Proposals
APPLYING THE WRITING PROCESS TO PROPOSALS
RESPONDING TO REQUESTS FOR PROPOSALS (RFPS)
THE LETTER PROPOSAL
GRANT WRITING
PART V: Writing Reports
USING THE THREE-STAGE WRITING PROCESS
WRITING A LONG REPORT
FINAL WORDS ON REPORT WRITING
PART VI: Writing for E-mail
THE PROS AND CONS OF E-MAIL
USING THE WRITING PROCESS FOR E-MAIL
FINAL WORDS ON E-MAIL
PART VII: Preparing Powerful Presentations
THE PERILS OF SPEECHMAKING
WHY PRESENTATIONS ARE IMPORTANT IN BUSINESS
APPLYING THE WRITING PROCESS TO PRESENTATIONS
PREWRITING A PRESENTATION
WRITING A PRESENTATION
REVISING THE PRESENTATION
DELIVERING PRESENTATIONS
VISUAL AIDS
SHORT SPEECHES FOR SPECIAL SITUATIONS
FINAL WORDS ON PRESENTATIONS
Appendix Mechanics of Writing
PARTS OF SPEECH
CONJUNCTIONS
PREPOSITIONS
CAPITALIZATION
PARALLELISM
PUNCTUATION
USAGE
SENTENCE PROBLEMS
Glossary
Index
Autoren-Porträt von Richard Worth
Richard Worth has thirty years of experience as a writer and trainer. He teaches business writing to Fortune 100 companies in the United States and to major corporations in Europe.
Bibliographische Angaben
- Autor: Richard Worth
- 2002, 384 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 076456403X
- ISBN-13: 9780764564031
Sprache:
Englisch
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