Westwood, J: How to Write a Marketing Plan
(Sprache: Englisch)
How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.Fully updated and packed with exercises to help the reader produce...
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How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.How to Write a Marketing Plan, 2nd edition, is ideal as ideal for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
Inhaltsverzeichnis zu „Westwood, J: How to Write a Marketing Plan “
Chapter - 01: Introduction; Chapter - 02: Situation analysis - the marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini plans and quick plans
Autoren-Porträt von John Westwood
John Westwood
Bibliographische Angaben
- Autor: John Westwood
- 186 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749467126
- ISBN-13: 9780749467128
- Erscheinungsdatum: 01.04.2013
Sprache:
Englisch
Rezension zu „Westwood, J: How to Write a Marketing Plan “
Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan Professional Marketing
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