What The Customer Wants You To Know
(Sprache: Englisch)
The author explains the importance of addressing customer problems and needs as a starting point in the sales process; counseling sales professionals on such areas as revenue growth, customized solutions, and the process through which purchasing decisions are made.
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The author explains the importance of addressing customer problems and needs as a starting point in the sales process; counseling sales professionals on such areas as revenue growth, customized solutions, and the process through which purchasing decisions are made.
Klappentext zu „What The Customer Wants You To Know “
An eye-opening book from bestselling business author Ram Charan, which shows readers that sales is everyone's business - not just the sales department's. Charan turns the sales process on its head - asking readers to stop thinking about sales as a war about price and to start focusing on solving your customers' problems. This powerful book teaches readers how to help their customers in a variety of ways, driving growth revenue whilst making price less of an issue.
Autoren-Porträt von Ram Charan
Ram Charan, eh. Professor an der Harvard Business School, Autor und Berater. Coachte als Experte für Business-Strategien einige der einflussreichsten CEOs der Welt. Er berät Unternehmen wie GE, Bank of America, Verizon, KLM und Thomson bei der Strategiefindung und -implementierung.
Bibliographische Angaben
- Autor: Ram Charan
- 2008, 156 Seiten, Maße: 14,6 x 21,1 cm, Gebunden, Englisch
- Verlag: Penguin US
- ISBN-10: 1591841658
- ISBN-13: 9781591841654
Sprache:
Englisch
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