Wheelen, T: Strategic Management and Business Policy
(Sprache: Englisch)
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PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY Chapter 1. Basic Concepts in Strategic Management Chapter 2. Corporate Governance Chapter 3. Ethics and Social Responsibility in Strategic Management PART TWO: SCANNING THE ENVIRONMENT Chapter 4. Environmental Scanning & Industry Analysis Chapter 5. Internal Scanning & Organizational Analysis PART THREE: STRATEGY FORMULATION Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy Chapter 7. Strategy Formulation: Corporate Strategy Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL Chapter 9. Strategy Implementation: Organizing for Action Chapter 10. Strategy Implementation: Staffing & Directing Chapter 11. Evaluation & Control PART FIVE: INTRODUCTION TO CASE ANALYSIS Chapter 12. Suggestions for Case Analysis PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES Web Chapter A. Strategic Issues in Managing Technology & Innovation Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses Web Chapter C. Strategic Issues in Not-For-Profit Organizations PART SEVEN: CASES IN STRATEGIC MANAGEMENT Section A. Corporate Governance and Social Responsibility Case 1: The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility Case 2: The Wallace Group 4Section B. Business Ethics Case 3: Everyone Does It Case 4: The Audit Section C. International Issues in Strategic Management Case 5: Starbucks' Coffee Company: The India Dilemma Case 6: Guajilote Cooperativo Forestal: HondurasSection D. General Issues in Strategic Management Case 7: Apple, Inc. Case 8: iRobot: Finding the Right Market Mix? Case 9: Dell, Inc., Changing the Business Model (Mini Case) Case 10: Rosetta Stone Inc., Changes the Way People Learn Languages Case 11: Logitech (Mini Case) Case 12: Google Case 13: Reorganizing Yahoo Case 14: TiVo, Inc: TiVo vs. Cable and Satellite DVR Can VO
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Survive? Case 15: Marvel Entertainment Case 16: Carnival Corporation & plc Case 17: Chrysler in Trouble Case 18: Tesla Motors, Inc. Case 19: Harley Davidson: Thriving Through Recession Case 20: JetBlue: Always Growing Pains? Case 21: TomTom: New Competition Everywhere! Case 22: Volcom Inc.: Riding the Wave Case 23: TOMS Shoes Case 24: Best Buy Co., Inc.: Sustainable Customer Centricity Model? Case 25: The Future of Gap Inc. Case 26: Rocky Mountain Chocolate Factory, Inc. Case 27: Dollar General Corporation: 2011 Growth Expansion Plans Case 28: Inner-City Paint Corporation (Revised) Case 29: The Carey Plant Case 30: The Boston Beer Company: Brewers of Samuel Adams Boston Lager Case 31: Wal-Mart and Vlasic Pickles Case 32: Panera Bread Company (2010): Still Rising Fortunes? Case 33: Whole Food Market 2010: How to Grow in An Increasingly Competitive Market? Case 34: Burger King Case 35: Church & Dwight: Time to Rethink the Portfolio
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Bibliographische Angaben
- Autoren: Thomas L. Wheelen , J. David Hunger
- 2011, 13th revised edition, 911 Seiten, Maße: 20,2 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132570203
- ISBN-13: 9780132570206
Sprache:
Englisch
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