When Search Meets Web Usability
(Sprache: Englisch)
Delivering a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings, this guide outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site.
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Delivering a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings, this guide outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site.
Inhaltsverzeichnis zu „When Search Meets Web Usability “
Chapter 1: Understanding Search Usability Chapter 2: The Scent of Information and Web Search Engines Chapter 3: Navigational Searches: Where Can I Go? Chapter 4: Informational Searches: What Can I Learn? Chapter 5: Transactional Searches: What Can I Do? Chapter 6: Browsing Search Behaviors Chapter 7: Search Usability and Your Site's Success Chapter 8: Search Usability is Everyone's Job Chapter 9: How to Improve Your Website's Search Usability Conclusion
Autoren-Porträt von Shari Thurow, Nick Musica
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide. Shari's first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University's Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability.
Bibliographische Angaben
- Autoren: Shari Thurow , Nick Musica
- 2009, 183 Seiten, Maße: 17,5 x 22,6 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321605896
- ISBN-13: 9780321605894
Sprache:
Englisch
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