Who Cares Wins
Why Good Business is Better Business
(Sprache: Englisch)
This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about CSR or business doing good. There are plenty of those too. Instead it's actually the first book that recognises that far...
Nor is it a book about CSR or business doing good. There are plenty of those too. Instead it's actually the first book that recognises that far...
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Produktinformationen zu „Who Cares Wins “
This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about CSR or business doing good. There are plenty of those too. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.
Nor is it a book about CSR or business doing good. There are plenty of those too. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.
Klappentext zu „Who Cares Wins “
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
Bibliographische Angaben
- Autor: David Jones
- 2011, 208 Seiten, 8 farbige Abbildungen, Maße: 21,5 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times
- ISBN-10: 0273762532
- ISBN-13: 9780273762539
Sprache:
Englisch
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