Wiley Pathways Internet Marketing
(Sprache: Englisch)
Provides readers with the skills needed to target the right people and drive traffic to their website Discusses how to advertise on the Internet, develop sales promotions and decide on which media to buy Presents techniques for optimizing a site so that...
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Provides readers with the skills needed to target the right people and drive traffic to their website Discusses how to advertise on the Internet, develop sales promotions and decide on which media to buy Presents techniques for optimizing a site so that it's easily found by search engines Examines ways to determine the budget to handle all Web marketing initiatives
Klappentext zu „Wiley Pathways Internet Marketing “
In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.
Bibliographische Angaben
- Autor: Ron Clavier
- 2008, 384 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470198583
- ISBN-13: 9780470198582
Sprache:
Englisch
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