Winning Strategies for Power Presentations
(Sprache: Englisch)
Normal 0 false false false MicrosoftInternetExplorer4 ?Maestro Jerry Weissman is unquestionably the world?s very best at teaching people how to be great communicators. Having known and worked with Jerry for many years, Winning Strategies for Power...
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Normal 0 false false false MicrosoftInternetExplorer4 ?Maestro Jerry Weissman is unquestionably the world?s very best at teaching people how to be great communicators. Having known and worked with Jerry for many years, Winning Strategies for Power Presentationsis the best of his many excellent works, a must read for anyone striving to be a forceful, high-impact presenter. Readers will derive immense value from this fast flowing, one of a kind gem.? ?DIXON DOLL, co-founder, DCM Venture Capital; past chairman, US National Venture Capital Association; Board member, DIRECTV ?There isn?t an executive, salesman, banker, politician, or religious leader on the planet who can?t improve their presentation skills. Jerry Weissman is the guru to whom they turn to learn to deliver their message better.? ?ADAM LASHINSKY, Sr. Editor at Large, Fortune Magazine; author, Inside Apple ?Jerry can change a monotone, mind-numbing presenter into a fascinating, attention-getting, and enthralling speaker.His teachings are like a dose of Red Bull for the listener. His latest book is filled with short, captivating snippets which are extremely helpful to anyone giving a speech or a presentation.? ?DOUG LEONE, partner, Sequoia Capital ?Jerry has hit a home run again with this new book. It was great to gain insight from those who have ?mastered? the art of presenting. I will refer back to the ideas in this book constantly in the years ahead. Thank you, Jerry, for another outstanding learning experience.? ?BETHANY MAYER, Senior Vice President and General Manager, HP Networking Business ?Jerry Weissman has done it again. Whether readers devour the entire book from cover to cover, or enjoy these concise and compelling nuggets one at a time, the impact remains the same: better business presentations. These strategies can immediately start improving your presentations.? ?JD SCHRAMM, ED.D., Director, Mastery in Communication Initiative, Stanford Graduate School of Business In the past 20+ years, Jerry Weissman has developed a set of powerful, proven techniques for presenting and speaking in public; techniques he?s used to help thousands of pioneering technology companies raise hundreds of billions of dollars in the stock market. Now, in Winning Strategies for Power Presentations, Weissman has distilled 75 best practices from the world?s best persuaders into bite-sized techniques you?ll find easy to apply! Following his bestselling Presentations in Action, Weissman delivers priceless practical insights in the four essential areas of winning presentations: content, graphics, delivery, and Q&A. His compelling examples range from Jon Stewart to venture capitalist John Doerr, Stephen R. Covey to Mark Twain, and Franklin Delano Roosevelt to Woody Allen. For the first time, Weissman also offers indispensable advice on a wide spectrum of ?special? presentation factors, from developing a richer speaking voice to delivering scripted speeches, and from leading stimulating paneldiscussions to demonstrating new products successfully. Actionable lessons from Jerry Weissman drawn from history?s greatest communicators, including: Ronald Reagan Barack Obama Sir Winston Churchill John F. Kennedy Humphrey Bogart Aristotle Stephen Kin
Klappentext zu „Winning Strategies for Power Presentations “
Contains advice on improving your speaking voice, delivering scripted speeches, interviewing guests and much more.
Inhaltsverzeichnis zu „Winning Strategies for Power Presentations “
Introduction xv Natural and Universal Section I Content: The Art of Telling Your Story 1 1. Mark Twain's Fingernails 3 How to Remember What to Say 2. Kill Your Darlings 7 A Lesson from Professional Writers 3. How Long Should a Presentation Last? 11 Be Brief and Concise 4. Follow the Money 13 "So...?" 5. Fellini on Creativity 15 Consider All the Possibilities-Before You Present 6. How Woody Allen Creates 17 First Things First, Last Things Last 7. What's Your Point? 19 Leave Pointlessness to Woody Allen 8. Spoiler Alert 21 What's Your Point? 9. The Cyrano Parable 23 The Story You Tell Versus the Slides You Show 10. "Does that make sense?" 25 ...And Other Meaningless Words 11. Meaningful Words 27 Words That Inspire Confidence 12. Writer's Block 29 How to Break Through 13. Writer's Block II 31 Easier Said Than Done 14. Never Say "Never" 33 Well, Almost Never 15. From Bogart to Gingrich 35 Who Did It? 16. Rupert Murdoch's 90% Apology 39 Who Did It? 17. Winning and Losing the World Cup 41 He's Just Not That into FIFA 18. John Doerr's "Chalk" Talks 43 Three Best Practices from a Top Venture Capitalist 19. Vinod Khosla's Cardinal Rule 45 "Message Sent Is Not the Same as Message Received" 20. The Outline Trap 47 Britannica and Brainstorming 21. Having a 'versation 49 "I" Versus "You" 22. "It's all about you!" 51 "...But they're just not that into you." 23. When Not to Tell 'em 55 "Get on with it!" 24. Bookends 59 Establish Your First and Last Sentences 25. The Sound of Ka-Ching! 61 Scale the "You" 26. David Letterman's Top Ten 63 Pick a Number 27. Illusion of the First Time 65 Road (Show) Warriors 28. In Praise of Analogies and Examples 69 Add Value and Dimension 29. Ronald Reagan and Barack Obama 71 Masters of the Game 30. Aristotle: The First Salesman 75 The Original Source Section II Graphics: How to Design PowerPoint Slides Effectively 77 31. Vinod Khosla's Five-Second Rule 79 A Sanity Check for Every Presentation 32. Don't Raise the Bridge, Lower the Water 81 Better Box
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Thinking 33. Jon Stewart's Right 83 Positioned on Purpose? 34. Misdirection 85 Magicians and Graphics 35. Obama Makes a PowerPoint Point 87 The State of the Union and Presentations 36. Go in the Right Direction 89 A Presentation Lesson from Akira Kurosawa 37. PowerPoint and Movie Stunts 91 Use Graphics to Create Continuity 38. The Anti-PowerPoint Party 93 Another Precinct Heard From 39. Signage Versus Documents 95 Drive Your PowerPoint Home 40. The Graphics Spectrum 97 Lives of Quiet Desperation 41. How Audiences See 99 Follow the Action 42. Why Use PowerPoint at All? 103 A Picture Is Worth a Thousand Words 43. "But, I'm not an artist!" 107 Rx: Infographics 44. The Kindness of Strangers 111 Stand and Deliver 45. No More Mind-Numbing Number Slides 113 Five Easy Steps to Bring Your Presentation to Life Section III Delivery Skills: Actions Speak Louder Than Words 117 46. Eight Presentations a Day 119 Cause and Effect 47. Sounds of Silence 121 Presentation Advice from Composers and Musicians 48. Stage Fright 123 A Close Cousin of Writer's Block 49. Swimming Lessons and Presentations 127 Deconstruct and Reconstruct 50. Valley Girl Talk 131 Invisible Question Marks 51. "What do I do with my hands?" 133 A Simple Approach to Gesturing 52. "Look, Ma, no hands!" 137 Anchorperson or Weatherperson 53. Foreign Films 139 The Pause That Refreshes 54. Rx: CrackBerry Addiction 141 Control Yourself! 55. The Eyes Have It 143 Relax! 56. Why Sinatra Stood 145 The Voice of "The Voice" 57. Presentation Counts 147 The Rise and Fall of Rick Perry Section IV: How to Handle Tough Questions 151 58. Listening and Laughing with Johnny Carson 153 Late Night Lessons for Presenters 59. Ready, Fire, Aim! 155 Old Habits Die Hard 60. How to Deal with a Direct Attack 159 "That was certainly a downer!" 61. No Such Thing as a Stupid Question 163 A Lesson in Q&A from Dilbert 62. The Patronizing Paraphrase 165 Trying to Channel Bill Clinton 63. Tricky Questions 169 Be Transparent or Be Trapped 64. Robert McNamara Was Wrong 171 You Must Respond to All Questions 65. Breaking into Jail 175 The Elephant IS in the Room Section V Special Presentations 177 66. Speak Crisply and Eliminate Mumbling 179 Be Your Own Henry Higgins 67. How to Develop a Richer Voice 185 Be Your Own Echo Chamber 68. How to Deliver a Scripted Speech 193 When the Words Count 69. Speaking to an Audience of a Thousand 197 The Big Tent 70. How to Beat the Demo Demons 201 Plan B and More 71. Bring Your Panel Discussion to Life 203 How to Herd Cats 72. Mark Your Accent 207 Eliza Doolittle Is a Myth 73. How to Interview Like a Television Anchorperson 211 Seven Easy Steps 74. Ten Best Practices for the IPO Road Show 215 75. Cicero: Peroration 221 Timeless and Borderless Endnotes 223 Acknowledgments 237 Index 239 About the Author 249
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Autoren-Porträt von Jerry Weissman
JERRY WEISSMAN, the world's #1 corporate presentations consultant, is known for his executive coaching sessions. Weissman's private client list includes the top brass at Yahoo!, Intuit, Cisco, Microsoft, HP, Dolby Labs, and many others. His techniques have helped nearly 600 client firms create persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market and hundreds of other public and pre-public firms to develop and deliver crucial business presentations. Weissman is the president of Power Presentations, Ltd., and the author of the bestsellers Presenting to Win, Presentations in Action, The Power Presenter, and In the Line of Fire: How to Handle Tough Questions...When It Counts.
Bibliographische Angaben
- Autor: Jerry Weissman
- 2012, 272 Seiten, mit Abbildungen, Maße: 16,1 x 23,6 cm, Gebunden, Englisch
- Verlag: Financial Times Prentice Hall
- ISBN-10: 0133121070
- ISBN-13: 9780133121070
Sprache:
Englisch
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