Writing Marketing Copy to Get Results
(Sprache: Englisch)
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
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Produktinformationen zu „Writing Marketing Copy to Get Results “
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
Inhaltsverzeichnis zu „Writing Marketing Copy to Get Results “
Introduction - what you can expect from this book; you, the writer; fundamentals - (1) structure; fundamentals - (2) style; writing publicity material; writing business literature; writing sales letters; writing speeches and presentations; writing advertising copy; revision; beyond the blueprints.
Bibliographische Angaben
- Autor: James Essinger
- 1999, 2. A., 224 Seiten, Maße: 15,6 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Cengage Learning
- ISBN-10: 1861525192
- ISBN-13: 9781861525192
Sprache:
Englisch
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