42 Rules: 42 Rules for B2B Social Media Marketing (ePub)
Learn Proven Strategies and Field-Tested Tactics through Real World Success Stories
(Sprache: Englisch)
Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than...
Leider schon ausverkauft
eBook
15.85 €
7 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „42 Rules: 42 Rules for B2B Social Media Marketing (ePub)“
Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them.Social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their combined 20 years of hands-on social media experience, explaining how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads. Using a combination of proven best practices and real-world stories, they describe how to maximize your return on investment with Facebook, YouTube, LinkedIn, and other popular online channels.
Autoren-Porträt von Michael Procopio, Natascha Thomson, Peter Spielvogel
Michael Procopio has more than 25 years experience in high-tech organizations as a business leader and technology and marketing manager. As a social media strategist in HP's Social Intelligence Services, he consults with Fortune 1000 customers on social media and social intelligence. Previously he managed HP Software's overall social media presence and direction where a social media lead gen activity yielded a 2500+% ROI. In addition to his regular duties, Michael teaches social media to various groups inside HP and publishes a newsletter. Michael speaks internationally about social media and is a member of the Society for New Communications Research, the HP Digital Marketing Council, IEEE, and is a trained HP Wikipedian. Michael holds a BS in Computer Science and Electrical Engineering from California State University, Long Beach. He resides along California's Central Coast.
Bibliographische Angaben
- Autoren: Michael Procopio , Natascha Thomson , Peter Spielvogel
- 2012, Englisch
- ISBN-10: 1607731142
- ISBN-13: 9781607731146
- Erscheinungsdatum: 16.11.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.95 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "42 Rules: 42 Rules for B2B Social Media Marketing"
0 Gebrauchte Artikel zu „42 Rules: 42 Rules for B2B Social Media Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "42 Rules: 42 Rules for B2B Social Media Marketing".
Kommentar verfassen