42 Rules: 42 Rules for Growing Enterprise Revenue (ePub)
Go-to-Market Strategies that Increase Your Relevance to B2B Customers
(Sprache: Englisch)
Customer relevance is at the core of any successful revenue growth strategy. 42 Rules for Growing Enterprise Revenue is for companies that want to matter more to the business customers and markets that represent the greatest opportunities for growth. These...
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Customer relevance is at the core of any successful revenue growth strategy. 42 Rules for Growing Enterprise Revenue is for companies that want to matter more to the business customers and markets that represent the greatest opportunities for growth. These proven, cross-functional initiatives allow business leaders to identify and understand customers' context for purchases, and prove their companies' value in ways that are relevant within that context. Shirman combines years of experience taking enterprise products to market and interviews with business leaders at Cisco, EMC, Adobe, VMware, Citrix, and others to distill actionable strategies for B2B vendors to drive sustainable customer relevance and revenue growth.
Autoren-Porträt von Lilia Shirman
Lilia Shirmanis a technology industry executive and advisor. She is the founder and CEO of The Shirman Group, a consulting firm that helps technology innovators define go-to-market strategies that increase customer relevance and grow revenue. Lilia is also a Managing Director at Golden Seeds, a nation-wide investor network delivering above market returns through the empowerment of women entrepreneurs. Lilia's career has included such diverse roles as strategic, solutions, and product marketing, business development and alliance management, manufacturing operations, and supply chain management. Lilia serves on the advisory boards and as an interim executive of early stage ventures, and is a coach in Stanford University's Global Entrepreneurial Marketing program. She holds a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University.
Bibliographische Angaben
- Autor: Lilia Shirman
- 2014, Englisch
- Herausgegeben: Laura Lowell
- ISBN-10: 1607730014
- ISBN-13: 9781607730019
- Erscheinungsdatum: 10.03.2014
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- Dateiformat: ePub
- Größe: 1.24 MB
- Mit Kopierschutz
Sprache:
Englisch
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