42 Rules: 42 Rules of Marketing (ePub)
A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience
(Sprache: Englisch)
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of...
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Produktinformationen zu „42 Rules: 42 Rules of Marketing (ePub)“
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do.The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Autoren-Porträt von Laura Lowell
Laura Lowell is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. Prior to launching Impact Marketing Group, Laura held executive positions with Hewlett-Packard, Intel and IBM. Her degree in International Relations prepared her for work assignments in Hong Kong and London. She received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship. She lives in Los Gatos, California with her husband Rick, their two daughters, and their dog.
Bibliographische Angaben
- Autor: Laura Lowell
- 2012, Englisch
- ISBN-10: 0979942810
- ISBN-13: 9780979942815
- Erscheinungsdatum: 06.07.2012
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eBook Informationen
- Dateiformat: ePub
- Größe: 1.18 MB
- Mit Kopierschutz
Sprache:
Englisch
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