A Higher Bid (ePub)

Transform fundraising events into long-term revenue with expert
auction advice

A Higher Bid is the nonprofit school and organization
guide to planning and executing more exciting, more lucrative
special event fundraisers. In this book, award-winning consultant,
fundraiser, speaker, and professional auctioneer Kathy Kingston
shares her proprietary and proven approaches to audience
development, board empowerment, leadership succession, guest
cultivation and engagement, and donor development. You'll learn how
live auctions, special appeals, innovative icebreakers, silent
auctions, and new technologies can help increase revenue, and how
to execute these events in a way that translates to a stronger
donor base for long-term giving. Kingston describes how to match
the guest list and catalog for better results, and reveals the
strategies professional auctioneers use to curate the right auction
items and discover the right people to generate optimum revenue and
engage donors.

This book offers a fresh approach to fundraising, showing you
how charity benefit auctions can be made a centerpiece of
fundraising special events to drive both short- and long-term
fundraising goals while providing a fun and inspiring opportunity
to generate awareness and keep supporters excited about the
mission. Using Kingston's proven framework, you'll learn effective
ways to:

* Strategically increase high-profit revenue streams

* Increase your organization's donor base

* Empower the board toward efficiency and productivity

* Engage supporters more deeply and keep them invested

Donors are the lifeblood of any nonprofit organization, and
sustainable revenue depends upon their high engagement and
willingness to give. Well-executed benefit and charity auctions
have proven to be effective fundraisers for nonprofits,
associations, and schools of all types, and A Higher Bid is
the expert guide to optimizing these special events for maximum
impact.